Senior Manager Marketing, Communications and Commercial Strategy

at  Liberty Global

We’re looking for a Senior Brand Marketing Manager to join us in London.
Integral to the business strategy, this role is responsible for leading the development and execution of a comprehensive internal and external communications, marketing, and commercial strategy that aligns with the overall business objectives of the Liberty Financial Services (LFS) business.
This includes the creation and management of the new LFS brand, the development of marketing campaigns and materials, the implementation of the go-to-market strategy, and fostering a high-performance culture within the organization.

What will you be doing?

• Develop and execute a long-term brand strategy for LFS, ensuring it is clearly positioned and differentiated in the market. Cultivate a strong brand identity that resonates with both internal and external stakeholders.
• Lead the development and implementation of marketing campaigns across multiple channels to raise brand awareness, drive customer engagement, and support sales efforts.
• Oversee the company website and all digital marketing efforts, ensuring a consistent brand message and optimal user experience.
• Build and maintain relationships with key stakeholders, including media outlets, industry partners, and community organizations.
• Develop and execute an integrated communication strategy that informs, engages, and inspires both employees and external audiences.
• Produce high-quality content (e.g., press releases, internal newsletters, social media posts) that effectively communicates the LFS brand and value proposition.
• Manage media relationships, secure press coverage, and respond to media inquiries.
• Identify market trends, competitive landscape, and opportunities for growth.
• Lead initiatives to create a high-performing and inclusive culture within LFS, ensuring employees feel valued, engaged, and aligned with the company’s vision and values.
• Establish metrics and KPIs to measure the effectiveness of marketing, communications, and commercial activities.

We tend to look for people with:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Significant experience in a senior marketing or communications role, preferably in a B2B environment. Experience with brand management, marketing campaigns, internal communications, and go-to-market strategies is essential.
• Strong leadership skills, communication, and interpersonal skills
• Creative thinker. Excellent copy writing and presentation abilities.
• Excellent storyteller. Problem solver, comfortable dealing with ambiguity. Proven ability to develop and execute successful marketing and communication plans.

What’s in it for you?

• Competitive salary + Bonus where applicable
• 25 days annual leave with the option to purchase 5 more
• Access to wellbeing and mental health benefits such as the Calm app, personal medical, critical illness cover and dental insurance
• Matched pension contribution up to 10%
• Access to our car benefit scheme
• Access to our online learning platform to continue to develop and grow your career with us
• The chance to join an innovative, fast-paced and passionate team

Who we are:
We’re building Tomorrow’s Connections Today, bringing people together through the power of our technology.
Liberty Global is a world leader in converged broadband, video and mobile communications and an active investor in cutting-edge infrastructure, content and technology ventures.
With our investments in fibre-based and 5G networks we play a vital role in society, currently providing over 85 million fixed and mobile connections and rolling out the next generation of products and services, while readying our networks for 10 Gbps and beyond.
We’re creating national champions, combining the best broadband and mobile networks under brands such as Virgin Media-02 in the UK, VodafoneZiggo in The Netherlands, Telenet in Belgium, Sunrise in Switzerland, Virgin Media in Ireland and UPC in Slovakia.
Liberty Global Ventures, our global investment arm, has a portfolio of more than 75 companies and funds across content, technology and infrastructure, including strategic stakes in ITV, Univision, Plume, Lionsgate and the Formula E racing series.
Our scale enables us to transfer knowledge and expertise across our operations and investments, creating a dynamic family of brands united in the pursuit of innovation and excellence.
And we’re prioritising diversity, equity and inclusion in our workplace and communities, while reducing our impact on the environment. We are using technology as a force for good; for our people, our partners and the planet.
Liberty Global is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for our people. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. We’re 100% committed to having a workforce that represents every part of our society. So we’re keen to hear from candidates of all background and circumstances.

• Develop and execute a long-term brand strategy for LFS, ensuring it is clearly positioned and differentiated in the market. Cultivate a strong brand identity that resonates with both internal and external stakeholders.
• Lead the development and implementation of marketing campaigns across multiple channels to raise brand awareness, drive customer engagement, and support sales efforts.
• Oversee the company website and all digital marketing efforts, ensuring a consistent brand message and optimal user experience.
• Build and maintain relationships with key stakeholders, including media outlets, industry partners, and community organizations.
• Develop and execute an integrated communication strategy that informs, engages, and inspires both employees and external audiences.
• Produce high-quality content (e.g., press releases, internal newsletters, social media posts) that effectively communicates the LFS brand and value proposition.
• Manage media relationships, secure press coverage, and respond to media inquiries.
• Identify market trends, competitive landscape, and opportunities for growth.
• Lead initiatives to create a high-performing and inclusive culture within LFS, ensuring employees feel valued, engaged, and aligned with the company’s vision and values.
• Establish metrics and KPIs to measure the effectiveness of marketing, communications, and commercial activities