Senior Manager, Marketing Operations

at  Loopio

Loopio is a workplace that unleashes learning & growth opportunities for our Loopers. We provide autonomous, challenging work that allows each employee to master their craft. We attract and retain people who are naturally curious, have grit and are eager to grow and build their careers. At Loopio, we genuinely support each other, because true success comes from working as #oneteam.
We’re looking for an enthusiastic, tech-savvy, and highly-organized Marketing Operations leader to drive our operations function within the Marketing team. In this role, you’ll have a unique opportunity to use your experience and passion for technology, process optimization, and insights generation to help Marketing achieve our revenue generation goals. This role will partner closely with our Revenue Marketing and Sales teams.

WHY YOU’LL LOVE WORKING AT LOOPIO

• Your manager supports your development by providing ongoing feedback and regular 1-on-1s
• You have tons of autonomy and responsibility: this role provides an opportunity to try new things and push creative boundaries
• You’ll learn more than you thought was possible; our team is obsessed with personal and professional growth (every Looper receives a professional mastery allowance each year)
• You’ll be set up to work remotely with a MacBook laptop, a monthly phone and internet allowance, and a work-from-home budget to help get your home office all set up!
• Join us in regular company socials, AMA (Ask-Me-Anything), and quarterly kick-off to celebrate the big wins and milestones as #oneteam!
• You’ll be joining a culture that has thoughtfully built out opportunities for connections in a remote first environment.
• We have Employee Resource Groups, various fun virtual activities, and many more moments for us to have fun and learn together!
• You’ll be a part of an award-winning workplace and one of Canada’s fastest growing companies with ample opportunity to make a big impact here!
  We recognize that all too often, potential candidates don’t apply for a position simply because they don’t hit every single criteria included in the job description—particularly members of underrepresented groups.
  Whether or not your experience checks off all the boxes on a job posting, we still encourage you to apply to ensure that your application receives a review from our team. We understand that a resume can only showcase so much during the applicant stage, so we’ve created prompts in the application for you to share more about yourself. If you’ve made a career transition (or a few!), you’re self taught in a new role, or you have skills/experience you’d like to highlight, we want to hear more about what you could bring to the table.
  Loopio is an equal opportunity employer that is deeply committed to building equitable workplaces that are diverse and inclusive. We actively encourage candidates from all backgrounds and lifestyles to consider us as a future employer. Please contact a member of our Talent Experience team (work@loopio.com) should you require accommodations at any point during our virtual interview processes

• Marketing Technology:
• Act as the marketing technology platform owner for all marketing systems including building out the technology roadmap for all marketing systems and platforms
• Ensure all systems within marketing and the greater organization are properly integrated to ensure data integrity and efficiency in operations
• Lead the evaluation, vendor selection, implementation and eventual ownership for all new marketing technology solutions
• Insights and Reporting:
• Track and report results by providing KPI dashboards, campaign reporting and key behavioral insights
• Own and evolve attribution reporting to ensure opportunity and revenue generation are being tracked back to the correct source
• Ensure lead scoring process and models are optimized to maximize conversion
• Leadership and Growth:
• Guide the Marketing Operations Specialist on their journey to world class by providing training, mentoring and weekly doses of inspiration
• Deliver effective change management and communication to ensure smooth transition to any new technology or process
• Evolve Marketing Operations at Loopio to deliver best practices on the effective application of technology
• Operational Efficiency:
• Ensure lead routing is 100% accurate and timely to enable timely follow-up from Sales
• Ensure that every marketing program and campaign are executed accurately and efficiently by implementing SLA timelines and ensuring compliance to processes and timelines