Senior Manager, Marketing *PC 38

at  Miltenyi Biotec Inc

Are you ready to start revolutionizing biomedical research? When you join Miltenyi Biotec, you join a family that is passionate about making a real impact – one breakthrough at a time. For over 30 years, we have played a pivotal role in the design, development, manufacture, and integration of products for sample preparation, cell separation, cell analysis, imaging, and cell culture needs. These developments have led to cutting-edge cell and gene therapies – transformative methods that mobilize the body’s own cells and genetic blueprint to tackle diseases such as cancer and autoimmune conditions. Today, our more than 18,000 solutions play a vital role in paving the way for the medicine of tomorrow.

REQUIREMENTS:

• Bachelor’s or master’s degree in the life sciences, or MBA preferred. Must have in-depth technical knowledge and a minimum of eight years of experience in product line marketing; or equivalent combination of education and experience.
• Strong organizational skills or project management skills required and marketing experience in a regulated field a plus. Cap Ex experience preferred.
• Ability to operate a computer with Windows™ operating system, Outlook™ email, Maximizer or other CRM databases, internet, and basic MS Office™ products.

YOUR TASKS:

Responsible for developing the strategies and driving the execution of targeted activities that will enable the development of specific markets and the achievement of North American revenue targets. This includes the development of strategies, marketing plans and activities are intended to enhance or distinguish company placement within the defined market space and will encompass multiple portfolios. Responsible for the identification, development, and maintenance of key account customer relationships and KOLs.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop business plans and product positioning for a specific marketplace to meet key strategic/business needs.
• Perform market research, monitor competitive activity, identify customer needs and KOLs.
• Conduct routine business analyses and reviews with clear measurable metrics to evaluate market performance and implement appropriate action.
• Conduct routine market evaluations to determine market penetration/segmentation and growth.
• Collaborate with internal marketing team, sales team, KOLs and physician customers to identify and evolve marketing programs.
• Design and execute on targeted multi-channel marketing campaigns.
• Represents the company in key business/ strategic meetings to solicit feedback on company offering.
• Develop and maintain strong working relationships with strategic key accounts following customer-relationship-management plans.
• Develop rolling sales forecasts for new and current products focused with the targeted marketspace.
• Develop tactics, tools, logistics, campaigns, basic messaging and positioning to support sales and revenue objectives of organization.
• Develop pre-launch and launch plans for new products for US and Canada.
• Develop and ensure implementation of “how to sell” guidelines for sales representatives, including product rationale, positioning, competitive overview, companion products, etc.
• Coordinate and participate in strategic discussions/activities.
• Leads cross-functional teams/groups, (i.e., launch teams); to develop strategic and tactical marketing strategies.
• Directs, supervises, trains and assigns work of staff; issues performance notices and engages in performance dialogues.
• Provide feedback on targeted portfolio pricing strategies to produce the highest possible long-term market share.
• Represents the company on accompanied visits to accounts in order to support field activities or to solicit feedback on company products and services.
• Actively participate in presentations and discussions during District and Regional Meetings.
• Maintain high level of office and regional interaction necessary to effectively develop sales opportunities.