Senior Manager, Marketing Technology CRM, MAP and ABM

at  NTT Data

MAKE AN IMPACT WITH NTT DATA

Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive.

KNOWLEDGE AND ATTRIBUTES:

• A client-first attitude toward your internal stakeholders with exceptional communication and relationship skills.
• A strong understanding of operational requirements of ABM and MAP programs.
• Strong project management skills and attention to detail.Strong process orientation
• 
  
• able to analyze tasks and execute in collaboration cross-functional teams and stakeholders.

• Proactive, self-motivated and able to work effectively with teams to develop new processes.
• Experience developing business cases and participating in gathering business requirements.

ACADEMIC QUALIFICATIONS AND CERTIFICATIONS:

• Undergraduate degree or equivalent combination of education and work experience.

REQUIRED EXPERIENCE:

• Experience with Pardot, Eloqua, DemandBase and Terminus is a plus.
• Strong understanding and use of SalesForce CRM and related ecosystem to drive demand generation.
• 8-10 years relevant experience.
• Extensive experience with either Pardot or Eloqua is preferred.
• Advanced level of verbal and written communication skills and ability to communicate to different levels within the organization (email, documentation, PowerPoint).
  Workplace type:
  Hybrid Working

KEY RESPONSIBILITIES:

• Act as product owner of MAP and ABM platforms and as the primary point of contact for the applications – including staying abreast of application features both upcoming and existing.
• Lead the evaluation and rationalization of current similar applications to select one for standardization.
• Work with cross-functional teams and marketing platform stakeholders across NTT DATA globally: Interact and collaborate regularly with IT, Enterprise Architecture, marketing stakeholders, business analysts and project management.
• Develop business cases with input of team members and stakeholders
• Support identifying total cost of ownership, gathering business requirements and score applications.
• Maintain and identify integration platform owners, foster and build relationships with regional platform users
• Lead the rollout of the chosen application, using change management skills to ensure application adoption through clear and transparent communication
• Support and assist with developing training plans with the MarTech Enablement and Governance lead to ensure standards are established for global use.
• Collating business requirements for consistent creation of lead scoring models in Marketing Automation aligned to marketing funnel.