WORKING WITH US

Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us .

Qualifications:

• Ideally a track record of 5+ years’ experience in digital/omnichannel marketing, including developing and executing omnichannel strategies and tactics (across personal, non-personal promotional channels) and campaign/tactic execution/management.
• Previous Pharma/Biotech experience.
• Robust understanding of omnichannel/customer engagement and innovation.
• Solid understanding of basic digital channels such as website, email, marketing automation.
• Knowledge of industry trends and benchmarks for content and channel performance across different customer types.
• A customer-focused mindset in building strategy and tactics; understands unique customer preferences for omnichannel deployment.
• Ability to drive trade-off decisions anchored in data.
• Ability to deliver on customer needs and optimize customer experience.
• Experience in operating in agile teams; ability to coach teams on content creation.
• Strong analytical skills with the ability to implement robust metrics, analyse data and provide actionable insights.
• Agility to learn new tools and processes.
• Experience using modular content creation.
• Innovative and inquisitive nature to ask questions, offer bold ideas and challenge the status quo .
• Strong ability to effectively communicate and influence individuals and cross-functional teams in a highly matrixed organization.
• Experience in change management with a strong focus on supporting analytics/ metrics to build a resonating change story.
• Agile mindset: Ability to adapt to changing situations and to react quickly to needs of the organization, brand teams or other key stakeholders.
• Resilience and ability to deal with setbacks.
• Proactive, solution-oriented hands-on approach
• Highly flexible work attitude and the ability to easily move from strategic thinking to hands-on tactical execution.
• Experience in leading projects: driving projects forward collaboration with key stakeholders, seeking for solutions to overcome hurdles and proactively share best practices.
• Ability to work cooperatively across borders and within a matrix to achieve results

The Senior Omnichannel Manager (m/f/d) in Business Unit Hematology & Oncology is a local change agent driving a transformative effort across all customer engaging functions. The Senior Omnichannel Manager (m/f/d) guides the cross-functional brand teams from a content-centric to a customer-centric approach to provide the right content, at the right time via the right channel to specific customer segments. The Senior Omnichannel Manager (m/f/d) accelerates the omnichannel strategy design and implementation with a focus on business impact, advising and supporting cross-functional brand teams, aligning strategies and enhancing local capabilities.
The Senior Omnichannel Manager (m/f/d) will collaborate with internal and external enabling functions and vendors to ensure the omnichannel execution is in line with strategic plans and set objectives. The Senior Omnichannel Manager (m/f/d) will also challenge the status quo, help to remove internal/external barriers to execution and demonstrates that being more innovative is possible and brings value to BMS and our external stakeholders.

Key Responsibilities:

• Provide strategic advice to brand teams, offering insights on omnichannel activities, initiatives and solutions, for multiple customers as prioritized by the brand lead:
• Prioritization of campaigns and tactics
• Definition and measurement of campaign/tactic success (e.g. development of metrics plan) to evaluate and optimize plans/activities
• Driving tactical plan to accomplish KPI and business objectives.
• Hands-on creation and execution of omnichannel campaigns based on content provided by the brand teams, adapt content according to channel needs
• Support brand team in identifying relevant customer segments and map customer preference scores.
• Support the brand teams adhering to budgets, timelines and objectives.
• Coordinate initiatives and facilitate seamless communication among brand teams, internal/external production partners (incl. omnichannel service center), Business Information and Analytics (BI&A).
• Partners with BI&A to understand omnichannel preferences for different customer segments
• Provide the technical infrastructure, tools, and expertise needed to enable effective data-driven decision-making, and continuous improvement across all aspects of omnichannel management and reporting
• Participate in the design of dashboards with effective data visualizations using BMS analytics tools
• Lead and coordinate regular insights and metrics discussions with business partners in partnership with the BI&A team to ensure frequent optimization of the engagement, content and channel plans.
• Deliver channel insights and recommendations for ongoing optimization of business plans.
• Partner effectively with cross-functional stakeholders to develop further omnichannel maturity and support innovations, orchestrate collaboration and streamline omnichannel strategy and execution.
• Aligning enterprise strategy, frameworks, best practices and roadmaps with the current state and business ambitions
• Support the roll-out of new omnichannel capabilities in Austria.
• Explore digital opportunities by researching emerging technologies and platforms, conducting feasibility studies, and collaborating with teams to implement innovative digital marketing strategies.

Qualifications:

• Ideally a track record of 5+ years’ experience in digital/omnichannel marketing, including developing and executing omnichannel strategies and tactics (across personal, non-personal promotional channels) and campaign/tactic execution/management.
• Previous Pharma/Biotech experience.
• Robust understanding of omnichannel/customer engagement and innovation.
• Solid understanding of basic digital channels such as website, email, marketing automation.
• Knowledge of industry trends and benchmarks for content and channel performance across different customer types.
• A customer-focused mindset in building strategy and tactics; understands unique customer preferences for omnichannel deployment.
• Ability to drive trade-off decisions anchored in data.
• Ability to deliver on customer needs and optimize customer experience.
• Experience in operating in agile teams; ability to coach teams on content creation.
• Strong analytical skills with the ability to implement robust metrics, analyse data and provide actionable insights.
• Agility to learn new tools and processes.
• Experience using modular content creation.
• Innovative and inquisitive nature to ask questions, offer bold ideas and challenge the status quo .
• Strong ability to effectively communicate and influence individuals and cross-functional teams in a highly matrixed organization.
• Experience in change management with a strong focus on supporting analytics/ metrics to build a resonating change story.
• Agile mindset: Ability to adapt to changing situations and to react quickly to needs of the organization, brand teams or other key stakeholders.
• Resilience and ability to deal with setbacks.
• Proactive, solution-oriented hands-on approach
• Highly flexible work attitude and the ability to easily move from strategic thinking to hands-on tactical execution.
• Experience in leading projects: driving projects forward collaboration with key stakeholders, seeking for solutions to overcome hurdles and proactively share best practices.
• Ability to work cooperatively across borders and within a matrix to achieve results.

Based on your function, department or individual position, you will have the opportunity to discuss with your Manager the option to work remotely up to 50% of the time, over a two-week period, with the flexibility to choose the days that align with your collaboration needs.
For this position, a collective agreement minimum salary applies from € 3.360,00 gross per month. An overpayment in line with the market, depending on qualification and experience, is offered.

LI-Hybrid

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.