Senior Manager, Product Strategy

at  EQ Bank Equitable Bank

THE WORK:

The Senior Manager, Product Strategy will be responsible for supporting the Senior Director, Product Strategy & CX, working closely with Marketing and Product teams, and the Senior Vice-President and Group Head of Personal Banking on a variety of projects. This work will include new opportunity identification and evaluation, strategic planning, internal consulting and transformation, research, reporting & data analysis, and strategic initiative support. These projects usually involve cross-functional teams and contribute to the overall strategy and direction of the company and support senior executive and Board-level decision making. The incumbent will use their analytical abilities to provide both qualitative and quantitative input supporting the development of recommendations for Senior Management. The Senior Manager will also be expected to act as business lead for certain projects, managing internal stakeholders including senior leaders to drive execution.

• Product strategy development and execution
• Play a lead role in developing the go-forward product strategy for Retail and Small Business Banking, including quantitative analysis to support forecasts
• Drive critical thinking and compose materials required for key strategy meetings
• Present key insights and recommendations based on key facts, insights and data analysis
• Drive projects forward by managing internal stakeholders, developing output materials and presenting key deliverables, often independently
• Own execution of select strategic initiatives
• Deploy new tactics in a ‘build, measure, learn’ loop
• Develop team into subject matter experts across the Retail and Small Business Banking product shelf
• Evolve the deposits (+future product shelf) value proposition & unique selling propositions
• Accountable for making recommendations and analyzing implications of evolution of core fee structure / product incentives / reward currency for EQ Bank
• New Idea assessment & business casing
• Lead efforts to complete initial sizing, discovery and validation on new products domains / product ideas
• Leverage prioritization framework to evaluate ideas
• Partner with CX team to ensure all new ideas are customer centric and are addressing distinct customer needs and/or pain points
• Partner with data/analytics team to leverage internal data to drive assessments and build data-grounded business cases
• Partner with product/engineering team to understand, articulate and assess the complexity involved in implementing each new idea
• Partner with Sr. Director, Product Strategy to facilitate the prioritization process to gain organizational alignment among key stakeholders on a prioritized backlog of ‘Big Bet’ products
• Deposits Interest Rate Pricing Strategy
• Own competitive interest rate benchmarking on Chequing, HISA, GIC
• Accountable to make initial recommendations for ongoing interest rate changes across all three product categories underpinned by competitive dynamics and financial implications
• Competitive Benchmarking
• Own the retail + small business banking competitive benchmarking and analysis process for EQ Bank
• Build a mechanism to actively monitor and share changes in core value propostion, marketing campaigns, rewards offers, and pricing etc. with all key stakeholders at EQ
• Scan international markets for new ideas and best practices that can fuel our new product/idea/feature pipeline