Senior Manager Regional Marketing

at  Academy Sports

Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

JOB DESCRIPTION:

Education:

• Bachelor’s degree in Marketing, Business, or related field of study or equivalent years of applicable experience required

WORK EXPERIENCES:

• 6+ years of marketing experience in a retail, account services or agency practice in support of Fortune 500 sized direct to consumer company
• 2+ years experience with integrated cross functional projects required
• Experience with marketing campaign management required
• Retail experience and marketing activation experience preferred

SKILLS:

• Superior interpersonal, written, and verbal communication skills, with the ability to create thorough documentation and interface effectively with individuals at various levels
• Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast-paced environment
• Excellent time management skills, with the ability to support multiple projects simultaneously
• Capable of working effectively with minimal supervision
• Strong presentation skills, with the ability to independently and effectively lead and administer meetings
• Demonstrated ability to take initiative and operate with a sense of urgency
• Proficient use of Microsoft Office programs, including Word and Excel

PHYSICAL REQUIREMENTS & ATTENDANCE:

• Regular attendance required
• Up to 50% travel, as needed
• Ability to provide in-person support and coordination of promotional events on nights, weekends and holidays as dictated by business needs
• Ability to lift up to thirty pounds unaided
• Acceptable level of hearing and vision to perform job duties
• Adhere to company work hours, policies, procedures, and rules governing professional staff behavior
  Full time

• Marketing business support for assigned store region to drive best in class performance in opening new store locations, protecting store traffic share against competitive retail pressures and working to find turn key solutions to scale grassroots marketing partnerships
• Serves as project lead and general manager for integrated new store marketing campaign planning, executions and measurement across market seeding, grand opening and sustainment phases
• Leadership in the planning and execution of market share campaigns focused on protection from traffic share loss including competitive entry blunting campaigns
• Manage agency execution of portfolio of grassroots sports and outdoors partners from definition and fulfillment of contract terms, invoicing and proof of performance measurement
• Partner with cross functional marketing and omnichannel teams to provide localization support for enterprise go-to-market campaign execution
• Manage execution of assigned strategic partnerships across sports properties and outdoor conservation groups
• Work as a team player with other store operations support teams to meet business objectives
• Oversee the budget for the assigned regions and support management of the total department budgets for Regional Marketing and New Stores
• Identify and evaluate new marketing opportunities in the region
• Analyze and evaluate ROI/effectiveness of programs and grassroots/community partnerships
• Maintain current knowledge on state and federal laws that pertain to promotions and events and partner with legal and real estate on proper permitting and landlord permissions
• Develop a thorough understanding of Academy policies, procedures and safety rules
• Duties may change; team members may be required to perform other duties as assigned