Senior Manager, Upstream Marketing

at  Stryker

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The Upper Extremities business unit is market-leading, fast-growing, and rapidly transforming healthcare. In this role, the Senior Manager will lead a marketing team focused on the Upper Extremities digital and enabling technologies program by driving product and/or marketing strategies and programs consistent with overall business objectives. This highly visible role will lead and develop a team of marketing professionals which includes hiring, communicating company policies, coaching and counseling, and administering performance management as needed.

• Advise on the organization’s major competitors
• Anticipate and proactively counteract the different types of competition that will be faced in the future
• Understand and drive improvement in market penetration and competitive positioning
• Optimize our offering for current and prospective customer needs
• Build lasting relationships with existing key opinion leaders and foster new relationships
• Analyze unmet needs to identify and implement product and service opportunities. Able to summarize qualitative and quantitative studies, drawing actionable conclusions for the business. Determine strategies based on market research results.
• Translate customer input into unmet needs. Validate key assumptions and variables that factor into the conclusions of market research
• Anticipate market trends and proactively adjust strategy based on healthcare environment
• Raise coworkers’ awareness of industry standards, practices and guidelines
• Lead the new product development process (NPDP) from start to finish, engaging key internal stakeholders along the way
• Collaborate cross-departmentally to participate in the new product development process
• Subject matter expert on building portfolio strategy and execution
• Communicate long-term portfolio segment strategy to key stakeholders to gain organizational alignment
• Lead product life cycle management of the portfolio from launch to obsolescence
• Partner with R&D to anticipate future needs and the strategic assets needed to compete
• Partner with Clinical Affairs to generate clinical trials, research grants, and cost-benefit analysis papers to support clinical claims strategy
• Guide teams in linking the marketing budget to customer acquisition and retention objectives
• Understands market dynamics that may impact Marketing Objectives in the future and make proactive recommendations to marketing strategy anticipating future market
• Help build current market strategy and makes recommendations on new market segment opportunities
• Effectively use appropriate benchmarks and documents key assumptions when developing forecasts
• Develop and incorporate the product lifecycle management (PLCM) plan into the initial strategy
• Manage price competition and assure alignment with overall business unit pricing goals
• Monitor effectiveness of all marketing channels and promotional campaigns