Senior Manager, VIS & Package Design – LATAM OU

at  CocaCola

We are accelerating our momentum as the fastest growing consumer goods company in Latin America. People are our focus when we collaborate with our diverse network of locally connected manufacturers and when we return every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.
OU VIS and Packaging Design Senior Manager’s primary focus area will be:

Develop brand identity systems and packaging design for local or designated regional brands (where LATAM leads the project).

• Support the development of global brands’ brand identity systems and pack design where needed;
• Develop design strategies which are relevant to consumers / shoppers, to drive accelerated transactions and consumer pull on analog and digital shelves;
• Think analytically and creatively about the role of a visual identity system and packaging to strengthen the power of iconic brands;
• Ensure visual identity systems contain clear directives, sufficient modularity and detailed guidelines to be seamlessly applied to any brand interaction;
• Propose authentic, proprietary and innovative pack design solutions that can differentiate and strengthen the brand on analog and digital shelves;
• Partner with other company stakeholders to drive thinking on how to apply visual identity systems on the consumer journey and shopper paths (both online and offline), creating consistency and iconic experiences;
• Write a design brief and lead the design direction with external agencies to develop distinctive VIS and packaging solutions, that are designed for maximum effectiveness across variants and SKUs.

QUALIFICATION & REQUIREMENTS

• Significant Creative Development and Design Experience (10-12 years)
• Direct experience with logo design, graphics, packaging, art direction and branding
• Preference for experience working in or partnering with design agencies
• Experience working on Content development is preferred
• Experience working in cross-functional and cross-geographical teams is preferred
• English is a must; Spanish or Portuguese required.

SKILLS

Leadership; Media Planning; Creative Process; Consumer Segmentation; Analytical Thinking; Digital Media Strategy; Quantitative Research; Competitive Assessments; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Architecture; Channel Management
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target

Please refer the Job description for details