Senior Market Research Analyst

at  MMGY Global

SENIOR MARKET RESEARCH ANALYST

MMGY Global is the largest and most integrated travel marketing firm in the world specialising in travel,
tourism, hospitality, culinary experiences, and entertainment. To ensure we invest our clients’ budgets
in ways that maximise their success, we work hard to provide the best proprietary research across all
marketing channels and disciplines. The MMGY Travel Intelligence division is vital to creating and
sustaining the company’s sustainable competitive advantage in the travel and tourism industry.
The Senior Market Research Analyst reports directly to MMGY’s VP, Research & Analytics.
MMGY Travel Intelligence: https://mmgyintel.com/

ABOUT YOU

At MMGY Global we believe that to go places as a company, we must give others the opportunity to
shine. We strive to create a vibrant, open, collaborative work environment where people can be and
bring their best selves to work. We are looking for an ambitious candidate with relevant experience in a
similar role, or somebody looking for the next step in their career. Additional requirements for the role

are:

• Minimum of 5 years of relevant experience in market research, data analytics, trend-based tracking and analysis, or similar.
• Experience in statistical modelling, data analytics, and data management tools, including SPSS and Microsoft Excel, strongly preferred;
• Experience in the travel and / or tourism industries is a plus
• Must be comfortable working autonomously – albeit within a defined structure and with appropriate support – and possess excellent attention to detail;
• Must be proactive, self-motivated, adept at dealing with ambiguity, possess strong time management skills, and have excellent written and oral communication skills;
• Must have strong computer skills, including proficiency with Microsoft Office Suite.

• Serves as senior analyst for all syndicated research projects within assigned portfolio, including data analytics, hypotheses testing, critical thinking, and the translation of data to true insights. The Senior Market Research Analyst also works closely with MMGY channel leaders to help translate insights to strategic marketing implications, ideas and recommendations.
• Serves as the primary contact for clients and other MMGY employees for all assigned syndicated research clients and/or project relationships.
• Works closely with data operations team and external suppliers on project methodology design, data collection strategies, data tabulation quality control, and report design.
• Works closely in a mentoring and knowledge sharing capacity to junior members of the team.
• Where necessary, presents research findings in an online (webinar) or in-person setting.
• Responsible for survey design, development of focus group moderator’s guides, and the structure, layout, and content of all client reports and deliverables using agency report templates and design standards.
• Responsible for the profitable management of assigned projects and relationships in line with organisational goals, including contracts/estimates, scope definition, project pricing, budgets, staff time commitments, billing, and receivables.
• Provides excellent client service and ensures best-in-class quality of all deliverables, on-time delivery of same, and proactive solicitation of organic growth opportunities for all agency marketing channels.
• Collaborates, on a cross-functional basis, with other MMGY teams including, but not limited to, the data strategy, media strategy, and advertising account management teams.