Senior Market Research & Insights Manager

at  Verizon

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The role of the Local Strategy & Analytics Manager is to provide strategic and tactical insights across the local market, including marketing (i.e., brand, retail, indirect, digital, segment and pricing/promo), sales performance, customer experience (e.g., Net Promoter Score), and other functional areas. Responsible for gathering, analyzing, and interpreting information and data to gain marketing insights into products, services, customers, and competitors.

• Leveraging analytics and market intelligence, provide actionable insights to inform stakeholders about the market’s momentum and opportunities centered on performance.
• Driving customer growth by assisting in the design and implementation of programs to achieve sales and revenue objectives.
• Driving project plans and schedules to ensure timely delivery of initiatives will be a key responsibility.