Senior Marketing Analyst (Data)

at  MPB

At MPB, our customers are at the heart of everything we do. Marketing activity has played a huge role in the rapid growth of MPB’s customer base and user engagement with the brand. Continuing to grow our channels is integral to business growth, understanding our customers through data analysis and reacting through appropriate channels is key to success.
As a Senior Marketing Analyst, you will be a SME for marketing analytics and measurement. You will support marketeers across the business in understanding the efficacy of campaigns across all marketing channels, from new customer acquisition and engagement to sentiment and brand awareness.
Embedded in the Data and Analytics team and working closely with the Marketing team, you will be responsible for analysing customer and prospect behaviour through a marketing lens, evaluating campaign and channel efficacy, highlighting potential efficiencies and identifying growth opportunities. You will engage with regular reporting responsibilities and complete ad hoc analyses utilising your skill set in every stage of the end to end analytics process, from data transformation to visualisation and storytelling.
You will work closely with channel owners, influencing decision making with data driven recommendations and insight for future activity. You will make use of segmentations and surface new data points to enrich communications. Through insight and analytics, you will ensure we are talking to our customers in the right way, at the right time and through the right medium.

WHO WE ARE LOOKING FOR…

• Analytical mindset, proactive and diligent with attention to detail and good problem solving skills
• Understands the ‘so what’ and able to contextualise analysis and insight, mindful of the bigger picture and overarching business objectives
• Strong stakeholder management, effectively communicating concepts and outputs to a wide range of audiences
• Autonomous in decision-making, confident in delivering insight-led recommendations
• Proactive and eager to learn, supporting continuous development
• A data advocate, promoting the value of data in supporting initiatives and how it can be used effectively in driving performance

SKILLS & EXPERIENCE

• Dashboard building e.g. Tableau - Essential
• Advanced SQL skills - Essential
• Strong experience in media and web analytics tools (GA4) - Essential
• Experience in an eCommerce environment
• Experience working with a multimedia/customer data platform
• A solid understanding of measurement and evaluation techniques e.g. A/B test analysis and ROI
• Experience in analysing media performance e.g. CPA and ROAS (Media test measurement e.g. incrementality testing - Bonus)
• Good understanding of attribution methodologies and some knowledge of media mix modelling
• Understanding of customer analytics/engagement metrics and methods e.g. Customer Lifetime Value and RFM
• Strong data storytelling and presentation skills
• Experience with GTM tagging - Bonus

• End-to-end data discovery, transformation and unification across large datasets from different sources and platforms, ensuring the robustness and efficiency of data aggregations and outputs
• Designing and building engaging dashboards to visualise marketing performance. Empowering and supporting marketeers to make decisions around strategy and activity across all channels including Affiliates, Paid Media, Social, Organic and CRM
• Collaborating with marketing colleagues to test and optimise activity through performance evaluation of media investment levers and CRM variant incrementality analysis
• Working closely with the Lead Customer Analyst to understand the role of marketing in customer behaviour and ultimate Customer LTV, ensuring this is communicated back to the marketing team
• Using analytics insight to contribute to rule and model based segmentations to enhance customer communications
• Working with partners on cross-channel analytics projects such as media mix modelling
• Supporting the research team to analyse qualitative survey data through dashboard visualisations and assisting in creating results packs to better understand brand sentiment and awareness
• Engaging with the Data and Analytics team, leveraging the skills of the team and contributing to the overall success and development of the function and data strategy
• Active participant in Data Centre of Excellence