Senior Marketing Analyst

at  RWS Group

Job Purpose:
We are seeking an experienced and data-driven Marketing Analyst to join our marketing analytics team. The Senior Marketing Analyst will guide their team to deliver an effective and high quality marketing reporting service to the demand generation, campaign, and product marketing teams. They will work cross-functionally with the Marketing Operations, Campaign Delivery, and Digital Experience teams to achieve marketing’s analytical goals.

ABOUT MARKETING

At RWS Group Marketing, we play a critical role in supporting the overall business strategy of RWS as a leading provider of technology-enabled language, content, and intellectual property services. Our team operates within a group marketing operating model that enables us to collaborate effectively with our global colleagues to deliver best practice marketing solutions that drive growth and brand awareness.
Our group marketing operating model is designed to ensure that we can leverage the best practices and expertise from across the company, while also tailoring our marketing efforts to the specific needs of our customers and target audiences. This includes working closely with our divisional marketing teams to ensure that we are delivering consistent messaging and branding across all of our markets, while also developing localized marketing strategies that resonate with our target customers.
In addition to our focus on best practice, we are also committed to building brand awareness, thought leadership content and equity through every interaction with our customers and stakeholders. As part of our commitment to best practice and brand awareness, we are constantly seeking out new and innovative ways to connect with our audience and deliver results. This includes developing and executing marketing that engages our customers and drives growth, as well as leveraging our own technologies and emerging trends to stay ahead of the curve and provide our customers with innovative and engaging experiences that they won’t find anywhere else.
Ultimately, our role as a group marketing team is to support the overall business strategy of RWS by driving growth, building brand awareness, and delivering exceptional customer and digital experiences. We do this by leveraging our expertise in marketing best practice, our deep understanding of our customers and target audiences, and our commitment to innovation and growth. We are proud to be a critical part of the one RWS team, and we look forward to continuing to drive success and growth for the company in the years to come.
Job Overview:

SKILLS & EXPERIENCE

• Proven experience (5+ years) in marketing analytics.
• Experience mentoring junior team members.
• Analytical aptitude and interest in interrogating data to develop hypotheses and insights.
• Extensive Knowledge of Salesforce/ Hubspot/Google Analytics and other marketing platforms, concepts and KPIs .
• Some SQL skills (there is SQL expertise in the team).
• Experience combining data from disparate sources .
• Experience with a visualization tool like Sisense (preferred), PowerBI, or Looker.
• Excellent communication skills and the ability to tell a story with data, to both technical and non-technical audiences.
• Strong organizational skills, with a focus on team coordination and attention to detail.
  Life at RWS:
  At RWS, we’re here for one purpose: unlocking global understanding.
  As a unique, world-leading provider of technology-enabled language, content, and intellectual property services, we remove the barriers to communication to make global connection possible. Our unrivalled experience and deep understanding of language have been developed over more than 60 years. As we look to shape the future, our ambition is to create a world where understanding is universal for everyone.
  We work with over 80% of the world’s top 100 brands, more than three-quarters of Fortune’s 20 ‘Most Admired Companies’ and almost all the top pharmaceutical companies, investment banks, law firms and patent filers. Our client base spans Europe, Asia Pacific and North and South America. Our 65+ global locations across five continents service clients in the automotive, chemical, financial, legal, medical, pharmaceutical, technology and telecommunications sectors.
  Over the past 20 years we’ve been evolving our own AI solutions as well as helping clients to explore, build and use multilingual AI applications. With 45+ AI-related patents and more than 100 peer-reviewed papers, we have the experience and expertise to support clients on their AI journey.
  If you like the idea of working with smart people who are passionate about breaking down language barriers and giving back to their communities, then you’ll love life at RWS. Our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong.
  We want every employee to grow as an individual and excel in their career. In return, we expect all our people to live by the values that unite us: to partner with colleagues and clients, to adopt a pioneering spirit, to be positive in progressing the work we do, and always to deliver what we promise.

KEY RESPONSIBILITIES

• Lead a small team of Marketing Analysts, overseeing the production of high-quality marketing reports, ensuring they consistently meets the highest standards of accuracy and relevance in their analysis
• Work closely with marketing teams to analyze campaign performance, provide insights and recommend optimization strategies, to enable data driven decision making.
• Ensuring accurate and timely reporting to varying stakeholders marketing performance reporting, including regular stakeholder meetings and the development of marketing performance dashboards, leveraging the technical skills within your team.
• Build relationships with the marketing teams to understand business challenges and collaboratively define requirements for projects.
• Produce detailed, group-wide insights to identify trends, share best practice and improve campaign performance across the board.