Senior Marketing and Business Development Director

at  Henderson Engineers

At Henderson, we’re about more than just buildings
We’re about the people, experiences, and potential found inside. We’re a company of problem-solvers and innovators known for our technical excellence and ability to come up with out-of-the-box solutions. We love the process of bringing buildings to life. And we’re changing the industry by integrating the building design and construction process.
As an ESOP, each of our employee-owners are an essential part of our mission to lead the industry in innovation, sustainability, and client experience. With a vision to build a better world, Team Henderson has a people-first culture and diverse portfolio of world-class facilities.
It’s What We Do
We provide total building system design services across multiple high-growth markets for industry leaders. You’ll get to use your talent to work on projects for some of the biggest names in mission-critical, higher education, sports, healthcare, grocery, restaurant, and retail within the sectors we serve in business, community, grocery, health, retail, & venue.
It’s How We’re Different
We’re about more than just buildings. We’re about you. You, and the hundreds of passionate employee-owners who make us who we are. We’ve always been committed to providing an inclusive workplace where people can bring their full self to work and helps people reach their full potential – both as professionals and individuals. Together, we dream up innovative solutions for industry-wide problems, design spaces that become landmarks, and toast the good life at our happy hours. Take a peek into what makes us different here: https://youtu.be/AIt17tuJ-A?si=oSMy5zQeUcbfaE3
Position Summary
The Sr Marketing & Business Development Director works closely with the chief strategy officer and senior leadership to align the company’s marketing and sales strategies with the overall strategic plan. They manage the corporate-wide marketing and business development teams that support Henderson Companies, including the overall brand, project procurement, client growth, lead generation, internal communications, external communications, executive communications and the marketing/business development budget. The Sr Marketing & Business Development Director works cooperatively with leadership teams to define and mobilize company-wide strategies that support the company’s business objectives and revenue goals by growing brand awareness among key audiences, fostering employee recruitment and engagement, converting potential leads into clients, and creating long-term client retention plans.
Essential Job Functions & Accountabilities

Marketing & Brand Awareness Strategy

• Develops and executes the firm’s annual marketing plan and budget to support corporate goals of employee recruitment and retention, brand awareness in the industry, client experience excellence and ongoing revenue and profit growth.
• Conducts annual communications audit and updates strategy as necessary.
• Analyzes and evaluates effectiveness of communications using data analytics.
• Develops processes and procedures for regular communication needs, effectively managing the team’s workflow.
• Oversees all aspects of corporate brand, including development and compliance of brand standards and brand voice.
• Develops and manages the corporate crisis communication plan and trains employees on usage and implementation.
• Keeps current on trends and leverages them to create marketing strategies.
• Leads the team in evaluating innovative technologies, processes and tactics to keep Henderson up-to-date and leading the industry in marketing strategies.
• Oversees partnerships with outside marketing agencies and/or consultants.
• Sets strategies and leads the communications and graphics teams on the development of company-wide communications including all-company quarterly meetings, executive communication, intranet content and employee announcements.
• Develops messages and communication strategies for executive leadership.
• Develops external communications strategies and leads the team in the execution of content development, marketing collateral, PR and media relations, photography procurement, digital marketing, website traffic, video production and more.
• Works with leadership of each business unit to create and execute marketing plans that help reach their business goals.

Business Development Strategy

• Develops and executes the firm’s annual business development plan and budget to support corporate goals of client retention, client experience excellence and revenue and profit growth.
• Oversees the data management process to ensure optimization of project, client and employee data.
• Works with leadership of each business unit to create and execute business development plans that help meet each unit’s business goals.
• Keeps current on industry trends and leverages them to create business development strategies.
• Develops sales goals for each business unit.
• Collaborates with business units to create comprehensive sales documents for specific markets and individual offerings.
• Manages the firm’s strategy for lead generation and project procurement. Ensures all opportunities are properly pursued.
• Oversees the progress of activities related to RFP/RFQ responses, including engagement with cross-functional partners.
• Develops effective win strategies for high-profile pursuits.
• Oversees the interview preparation process, sets win themes and strategies and leads mock interviews with the project team.
• Attracts and retains new and existing clients to generate business for the firm.
• Coaches technical staff on business development opportunities.
• Sets strategies for project capture plans to win business with existing clients.
• Assists in conducting client touchpoint meetings and continually improving client satisfaction ratings.
• Leads the firm’s tradeshow process by determining strategies for attendance and participation. Attends conferences and tradeshows as needed.

Corporate Leadership, Education & Training

• Serves as a change agent leader in the firm, providing oversight into change management initiatives and ensuring employee engagement and buy-in along the way.
• Works with leadership of each business unit in conjunction with chief strategy and growth officers in creating annual business plans aligned with the strategic direction of the firm.
• Trains and mentors’ technical staff and executives in preparation for company meetings, client meetings, media interviews and press tours.
• Provides ongoing communications training to all levels of employees.

Team Leadership & Development

• Manages a team of 25+ marketing and business development professionals in multiple office and remote locations across the country.
• Provides training, mentoring, professional development and career pathing opportunities for the marketing and business development team.
• Responsible for staffing, recruiting and engagement of the marketing and business development teams.

Core Competencies

Communication

• Breaks down communication barriers and drives a timely exchange of critical information.
• Unites diverse ideas to achieve best results.
• Communicates comfortably with a wide variety of stakeholders, adapting naturally to ensure message is clear and appropriate for the audience and situation.

Integrity

• Leads with humility and tenacity, sharing lessons learned to help others build resiliency.
• Demonstrates great care and consideration for others, acting boldly to do the right thing.
• Aligns actions and words and prioritizes candor to build trust and a culture of accountability.

Quality Orientation

• Drives process improvements, employee development, and strategic upskilling that align with the future needs of the industry to keep the company competitive.
• Communicates the passion and vision that motivates others to achieve high-quality outcomes and an exceptional client experience.
• Empowers others to navigate ambiguity maintaining consistent standards of service and results, even when faced with challenges.

Teamwork/Inclusion

• Acts with a sophisticated level of empathy and emotional maturity to build community, strong networks, and high-performing teams.
• Values the advantages of diversity, fostering a culture of partnerships that leverages a diverse workforce and connects people through work to create success.
• Normalizes discussions of diverse, sensitive societal topics.

Continuous Learning

• Interfaces with industry leaders to maintain accurate pulse of relevant market/s and advance company goals.
• Builds an environment that rewards learning, initiative, and innovative ways of doing things.
• Aligns leadership development with current and future company needs.

Functional/Technical Expertise

• Clarifies company vision, goals, and strategies, aligns performance metrics appropriately, and provides ongoing leadership to maximize success.
• Leverages expertise and depth of experience to manage risks with opportunity.
• Wins buy-in and consensus by building solid businesses cases and making decisions in the best interest of the firm and with respect to all stakeholders.

Leadership

FOCUSES ON CLIENT EXPERIENCE

• Embraces change, proactively seeking ways to ensure the company is ready for the future needs of our clients.
• Sees the client experience as a dynamic process that requires an evergreen, innovative approach, developing and leading long-term business strategies and solutions that keep the firm competitive.

Required Education, Experience, Licenses & Technical Competencies

• Bachelor’s degree in marketing, business, communications, or journalism required. Master’s degree in marketing, business, or communications preferred.
• 15+ years of progressive marketing and business development experience required.
• 5+ years leadership/management experience required.
• Experience within a related industry such as construction, architecture, engineering, or other professional service and multi-location environment preferred.
• High level proficiency in Microsoft Office software, particularly Word, PowerPoint, Excel and Teams required.
• Proficiency in marketing technology, data analytics software and content management systems such as Google Analytics 4, WordPress, Mailchimp, LuckyOrange, Sprout Social required.
• Proficiency in Adobe Creative Suite software, specifically InDesign, Photoshop and Illustrator preferred.
• Proficiency in AI marketing tools such as PowerBI and ChatGPT preferred.
• Experience with Deltek VantagePoint, OpenAsset and ClickUp preferred.
• Effective and proven sales and presentation skills, including experience teaching classes and mentoring others.
• Executive-level verbal and written communication skills.
• Broad business savvy experience anticipating and understanding business needs and objectives and driving valuable and aligned strategies and solutions.
• Strong business acumen and full understanding of the way an organization operates to meet its objectives.
• Consultative approach with others in identifying potential issues, solutions and recommendations.
• Demonstrated project management skills with ability to prioritize and execute multiple tasks simultaneously.
• Ability to create and oversee business development and marketing planning and achieve measurable results.
• Knowledge of all elements of marketing plans and strategy including video production, social media, digital marketing, content management and data analytics.
• Excellent writer with ability to adapt for any audience or situation.
• Must demonstrate proficiency in all core competencies as described and characterized in this job description

Physical & Other Requirements

• Other duties as assigned.
• Prolonged periods of sitting or standing at a desk and working on a computer.
• Ability to read, write and communicate in English.
• Travel required, up to 25%

• Fosters a climate where all employee-owners feel accountable for the firm’s financial success and responsible for producing high-quality work.
• Empowers others to contribute imaginative solutions and challenge the status quo, rewarding the spirit of innovation, especially when change is necessary.

Required Education, Experience, Licenses & Technical Competencies

• Bachelor’s degree in marketing, business, communications, or journalism required. Master’s degree in marketing, business, or communications preferred.
• 15+ years of progressive marketing and business development experience required.
• 5+ years leadership/management experience required.
• Experience within a related industry such as construction, architecture, engineering, or other professional service and multi-location environment preferred.
• High level proficiency in Microsoft Office software, particularly Word, PowerPoint, Excel and Teams required.
• Proficiency in marketing technology, data analytics software and content management systems such as Google Analytics 4, WordPress, Mailchimp, LuckyOrange, Sprout Social required.
• Proficiency in Adobe Creative Suite software, specifically InDesign, Photoshop and Illustrator preferred.
• Proficiency in AI marketing tools such as PowerBI and ChatGPT preferred.
• Experience with Deltek VantagePoint, OpenAsset and ClickUp preferred.
• Effective and proven sales and presentation skills, including experience teaching classes and mentoring others.
• Executive-level verbal and written communication skills.
• Broad business savvy experience anticipating and understanding business needs and objectives and driving valuable and aligned strategies and solutions.
• Strong business acumen and full understanding of the way an organization operates to meet its objectives.
• Consultative approach with others in identifying potential issues, solutions and recommendations.
• Demonstrated project management skills with ability to prioritize and execute multiple tasks simultaneously.
• Ability to create and oversee business development and marketing planning and achieve measurable results.
• Knowledge of all elements of marketing plans and strategy including video production, social media, digital marketing, content management and data analytics.
• Excellent writer with ability to adapt for any audience or situation.
• Must demonstrate proficiency in all core competencies as described and characterized in this job description.

Physical & Other Requirements

• Other duties as assigned.
• Prolonged periods of sitting or standing at a desk and working on a computer.
• Ability to read, write and communicate in English.
• Travel required, up to 25%.

Let’s Talk Perks
We take care of our people. As a Henderson employee, you’ll enjoy some pretty awesome perks. Trust us, your friends will all have work envy.
Culture
Flexible Work Hours (Because we all need to balance work and life.)
Casual Dress Code (Be yourself, please.)
Paid Volunteer Time (We literally pay you to volunteer.)
Paid Parental Leave (Because we know both parents deserve to be there for a new baby.)
Health and Wellness Initiatives (Get Fit and Stay Fit.)
Receptive and Forward-Thinking Leadership (Our doors are always open.)
Clear Career Path Options (We want you to excel.)
Benefits
Industry-leading 401K match and profit sharing (When the company succeeds, we all share in that success.)
Employee Stock Ownership Plan (Yes, our employees are the owners.)
Paid Training for Professional Development (We’ll pay for the time you take getting better at what you do.)
Performance Bonuses (When you do well, we reward you for your work.)
Comprehensive and Extensive Insurance (We’ve got you covered.)
Paid Term Life and Disability (We’ve got your family covered, too.)
Health Savings Account & Flexible Spending Accounts (We’ll help you take advantage of tax savings.)
Paid Time Off and Sick Time off (Take a break. You deserve it!)
Financial Wellness & Coaching Program (Financial security makes you a happier team member.)
More information can be found here - https://www.hendersonengineers.com/careers/.
Henderson Engineers, Inc. and Henderson Building Solutions are EEO Employers/Vet/Disabled and participate in the E-Verify program.
Applicants for positions with Henderson Engineers/Henderson Building Solutions must be legally authorized to work in the United States, and verification of eligibility will be required at the time of commencement of employment.
All offers will be contingent upon completion of the hiring process including verifications and background checks as required for employment.
To all recruitment agencies: Henderson does not accept unsolicited resumes from search firms or agencies. Any resume submitted to any employee of Henderson without a prior written search agreement will be considered unsolicited and the property of Henderson. Please, no phone calls or emails.