Senior Marketing and Communications Executive

at  CIPD

THE ROLE

You will manage and develop marketing and communications activity to engage members and customers, ensuring alignment to brand, engagement plans and UK Market strategy. You will also work closely with marcomms and the UK Operations team to manage plans that maximise and build opportunities to engage with members and showcase regional and local engagement activity.

WHAT YOU’LL BE DOING

• Developing regional marketing and communications plans aligned with the overall UK and national communications strategy.
• Working with engagement teams, adapt materials and messages to resonate with specific regional audiences, considering nuances and customer insights.
• Working with marcomms to review and agree comms approach for UK Market, including developing and producing regional comms, reviewing branch monthly e-newsletters, gathering news articles/case studies, and writing original copy where needed.
• Working with the insights and marcomms teams to track and report on the performance of regional marketing and communication activities.
• Working with engagement teams, manage and review the content of existing regional and branch social platforms.
• Acting as the first point of contact for regional teams and branches where necessary, offering solutions and training for consistent approach.
• Leading and mentoring the Marketing & Communications Executive, fostering a collaborative environment that encourages innovation and high standards.

IF THIS ROLE DESCRIBES YOU AND YOUR CAREER ASPIRATIONS, CLICK APPLY.

CIPD: valuing everyone as an individual! The CIPD define diversity as the differences in colour, ethnicity, abilities, age, gender, beliefs, interests, socioeconomic status(class), marital or partnership status, sexual orientation, geographic, academic/professional backgrounds, opinions, backgrounds, thinking, experiences, and many other personal characteristics. There is a growing body of research that shows that diverse workforce can be beneficial for decision making, innovation and problem solving as people bring a diverse range of skills and lived experiences with them. Harnessing these differences creates a productive environment in which everybody feels valued, where their talents are fully utilised and organisational and personal goals are met.
We are committed to employment practices that promote diversity and inclusion and equality of outcomes in employment through recognising of how differences of age, disability, gender, sex, marriage and civil partnership status, pregnancy and maternity status, ethnicity, colour, religion, or belief and other protected (by equalities law) and personal characteristics can advantage or disadvantage a person.
Please note, we reserve the right to close or extend this position depending on application numbers. Therefore, we would urge you to submit an application as soon as possible