Senior Marketing Automation Associate

at  Landmark Structures Co

Landmark is a leading provider of engineering, construction, and asset management services for storage solutions in the water, wastewater, power, and industrial markets. We operate throughout North American and have built our reputation on delivering the most challenging projects with a high degree of efficiency and precision. Challenging the norm and innovating better methods is core to our approach.
Job Summary
The Senior Marketing Automation Associate is a key member of the marketing team, responsible for setting up, managing, and optimizing marketing automation systems. This hands-on role focuses on integrating automation tools with CRM platforms, running digital marketing campaigns, and driving business growth by generating marketing-qualified leads (MQLs). The specialist will enhance the marketing process and ensure the seamless flow of data across systems, ultimately supporting the company’s strategic objectives.
Responsibilities and Duties

Essential Functions:

• Design, implement, and manage marketing automation systems, ensuring seamless integration with CRM platforms, particularly Microsoft Dynamics, and maintaining system functionality.
• Plan and execute digital marketing campaigns across multiple platforms, monitor performance metrics, and analyze data to optimize campaigns for generating marketing qualified leads (MQLs) and improving overall campaign effectiveness.
• Manage the technical aspects of integrating various marketing tools (e.g., HubSpot, LinkedIn, Meta Sales) with Microsoft Dynamics, ensuring compatibility and efficient data exchange between systems.
• Oversee social media activities, leveraging automation tools to enhance engagement while maintaining brand consistency across all channels.
• Continuously improve and optimize marketing workflows and systems, collaborating with other teams to ensure alignment with business goals and enhance overall efficiency and results.
• Performs other duties as may be assigned by the Supervisor.

Qualifications and Skills

Education:

• Post Secondary Diploma or degree.
• Bachelor’s degree in computer science, computer engineering, marketing, or a related business field preferred.

Experience:

• Minimum of 5 years of experience in marketing.
• Strong focus on marketing automation, digital campaign management, and social media strategy preferred.
• Experience in the construction, engineering, or industrial markets is preferred.

Skills, Knowledge, and Competencies:

• In-depth knowledge of marketing automation platforms, particularly HubSpot, and experience with CRM systems like Microsoft Dynamics.
• Strong understanding of digital marketing tools and platforms.
• Proficiency in analyzing data and metrics to inform campaign optimization, with strong skills in tracking and reporting campaign performance.
• Exceptional oral and written communication skills.
• Organized and capable of managing multiple projects simultaneously with experience in using project management software and tools, Microsoft applications, and Procore.
• Ability to work effectively in a cross-functional team environment, demonstrating strong interpersonal skills and a collaborative mindset.

EOE, including disability/vet

• Design, implement, and manage marketing automation systems, ensuring seamless integration with CRM platforms, particularly Microsoft Dynamics, and maintaining system functionality.
• Plan and execute digital marketing campaigns across multiple platforms, monitor performance metrics, and analyze data to optimize campaigns for generating marketing qualified leads (MQLs) and improving overall campaign effectiveness.
• Manage the technical aspects of integrating various marketing tools (e.g., HubSpot, LinkedIn, Meta Sales) with Microsoft Dynamics, ensuring compatibility and efficient data exchange between systems.
• Oversee social media activities, leveraging automation tools to enhance engagement while maintaining brand consistency across all channels.
• Continuously improve and optimize marketing workflows and systems, collaborating with other teams to ensure alignment with business goals and enhance overall efficiency and results.
• Performs other duties as may be assigned by the Supervisor