Senior Marketing Campaigns Manager

at  Flo Health

We’re very proud of our achievements:
In July, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status!
We’ve had 380M+ downloads, have almost 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.
We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.
Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.
Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

THE JOB

The needs of the user is everything to us, and how those needs are served falls under our Product teams.
They’re fact-finders.
They’re builders.
They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences.
As Flo’s Senior Marketing Campaigns Manager, you’d be developing and executing a comprehensive campaign strategy to engage and educate millions of global users through email and push notifications, positively impacting their daily health and wellbeing.
Working closely with our technical CRM team, as well as the Product, Product Marketing and Content teams, you’d be building, launching and testing campaigns which align with Flo’s brand values, working on our most exciting and critical product launches, and helping to grow the business by resonating with a global active monthly audience of over 70 million people.
This is a leadership role for someone who’s comfortable operating at both a strategic and implementation level.
We’re looking for someone who’s passionate about female health, can mentor our Growth Marketing team and is excited by the opportunity to take user relationships to the next level in a period of rapid product & team growth.

YOU’LL BE RESPONSIBLE FOR:

• Developing a strategy and calendar for marketing campaigns that can be rolled out across the growth and product teams
• Develop, implement, and refine email marketing campaigns to foster customer engagement and loyalty.
• Collaborate with the product, content, and design teams to craft compelling email marketing content and visuals.
• Manage email lists, segment audiences, and deliver personalized campaigns that resonate with customers.
• Evaluate campaign performance and share insights, offering suggestions for continuous improvement.
• Stay informed on industry trends, tools, and email marketing best practices to continually enhance effectiveness.
• Ensure all campaigns adhere to GDPR and other industry regulations.
• Mentoring growth marketers across the company.