Senior Marketing & Communication Specialist

at  i3Dnet

ABOUT US

For over 20 years, reducing latency has been i3D.net’s core business. From its inception, i3D.net set out to improve gaming experiences by renting out the finest consumer game servers. The end goal of i3D.net is to minimize latency for as many end-users as possible.
i3D.net’s rapid growth into the biggest game server provider in the Benelux caught the attention of game publishing giants. One by one, i3D.net added more and more publishers like EA, Activision, Splash Damage and THQ to its list of clients.
The i3D.net network has evolved from serving individual gamers to hosting entire game titles on behalf of the biggest game publishers and developers in the world. Nowadays, i3D.net serves hundreds of millions of users on its network spanning 6 continents across the globe.

The Marketing Communication Specialist manages social media channels and online communities, aiming to grow the follower base and enhance engagement to foster a loyal audience for i3D.net and its affiliated companies. This role is key in increasing brand and solution awareness while ensuring smooth and effective communication with customers. The specialist also oversees communication between internal teams and external stakeholders. In addition, the specialist plays a crucial role in creating content across relevant channels and actively contribute to strategy development to achieve these objectives.

Responsibilities:

• Manage all social media channels, driving engagement and growing the follower base.
• Develop and implement social media strategies aligned with marketing objectives.
• Create and share relevant content with targeted audiences on the right channels at the optimal times. Ensure content resonates with key audiences and effectively engages potential and existing customers
• Collaborate with external designers and other marketing partners to develop the right marketing assets.
• Manage internal communications, including coordinating with internal teams to ensure consistent messaging, producing internal newsletters. organizing All-hands meetings,
• Lead external communications by working closely with PR partners and managing the press calendar. Identify and manage external marketing opportunities with partners and industry content publishers, ensuring timely distribution of press releases to the appropriate media outlets and markets.
• Lead the organization of the top five largest events/tradeshows, handling communication with event organizers and other relevant parties.

The role reports to the Director of Sales & Marketing. The Marketing Communication Specialist advises the rest of the team regarding content ideas, distribution channels & strategies, internal communication & collection of information.
You will collaborate closely with your Marketing, Proeduct and Sales colleagues to ensure our Go to Market is resonating with key audiences, while also closely working with our technical departmens to make sure we translate our technical abilities to commercial values and that our target audience can easily onboard our platform. Through this you and your team will be the bridge between our technology and its potential users.
You ensure our content gets in front of our segments/audiences on the right channel, at the right time. This role is key in getting our (potential) customers, as well as (in)direct colleagues engaged with the product/market offering.
Ensuring that all marketing communications align with the strategy and assists with lead generation.

What will be your focus?

• Own our social channels and create highly engaging social media posts
• Share our content with the right people, on the right (online) channel at the right time
• Own our press calendar and distribute press releases to the right markets
• Optimize our existing content to better fit a specific segment
• Liaise and instruct external designer(s) and other external marketing roles to create the right marketing assets
• Take the lead in organizing the top 5 largest events/tradeshows we are visiting, including communication with the event organizer and other parties involved
• Take the lead in internal all-hands meetings in which the whole company gets informed. You do this by liaising with the different departments on what’s important and how to communicate these important items.
• Identify and manage external marketing opportunities with partners and industry content publishers
• Work closely with our Digital Marketer to create highly converting e-mails, newsletters, and nurture flows and to make sure we make the most out of our online distribution channels
• Responsible for all internal communications; collecting information throughout departments and aligning our direct colleagues on what is going on and where we are going.
• Research, execute, and learn how we can best reach our segments through online communities.