Senior Marketing Communications Specialist

at  Advance Local

Diversity, Equity and Inclusion are at the core of our mission to strengthen and empower the communities we serve.
Advance Automotive is seeking a Senior Marketing Communications Specialist to join our marketing team to drive awareness and demand through exceptional written, visual, and verbal communication skills, B2B marketing and PR experience, and deep understanding of the automotive industry. The right individual has an appreciation for an engaging, energizing, and collegial work environment, and is a tech-savvy self-starter with a passion for content that resonates.
We are a team of enthusiastic, highly motivated, data-driven marketers that believe good content is integral to our success. As an important member of our team, you will work alongside your marketing teammates to provide compelling, relevant content through press releases, blog content, social media, email, events, sponsorships, collateral, advertising and more. You will use all social media platforms, HubSpot, WordPress, and PRNewswire to publish content, and Canva and Adobe CS to design beautiful social media posts and more.

• In this role, you will spend the majority of your time writing content that resonates with automotive dealers and OEMs.
• Increase credibility and positive exposure of our automotive portfolio through written communications including website content, eBooks, blogs, social media, white papers, public relations, email marketing, advertising, and brand presence
• Support team growth goals, including driving organic traffic and lead generation, by owning the marketing content calendar for the Advance Automotive portfolio and developing, creating, and consistently posting search engine optimized written content
• Grow social media brand presence for Advance Automotive’s portfolio of brands through creative content and consistent eye-catching posting. Help develop content strategies that resonate with a B2B audience on social media, with a focus on LinkedIn
• Amplify public outreach by partnering with our PR firm to secure media coverage, interviews, and speaking opportunities
• Establish a positive reputation for our automotive portfolio by identifying, submitting, and securing awards and industry recognition for our brands. Help develop and maintain the individual brand voices across our portfolio and align written communication with key personas
• Ensure consistent messaging and brand identity for our automotive portfolio by reviewing communication materials from key leaders