Senior Marketing Copywriter

at  Gen Digital

Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We’re always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.
We are hiring a Senior Marketing Copywriter (Norton, AVG, Avast) . This role can be based in Prague or Brno, it is hybrid with 2-3 days in the office.
About the Role
We’re looking for an accomplished Senior Copywriter who is passionate about creating best-in-class marketing content that attracts, engages, and retains customers. Because Gen has exciting new stories to tell about each of our award-winning brands, we need a tech-savvy creative to tell them. You’ll create data-driven, high-converting content across multiple platforms and marketing channels as you drive brand awareness and customer engagement. You’ll play a key role on our diverse and dynamic marketing design team. Most importantly, you’ll help keep our customers Cyber Safe.

What You’ll Do in This Role

• Craft clear and compelling content for various marketing channels including web content, in-product communications, emails, and promotional campaigns.
• Collaborate with marketing teams, product managers, designers, and other stakeholders to align on content strategy and implement successful solutions.
• Drive A/B testing that illuminates customer preferences and provides actionable data.
• Partner with the SEO team to provide copy that improves visibility and website traffic.
• Transform business objectives into brand-strengthening content that drives engagement and delivers results.
• Update content on a regular basis using feedback from stakeholders, colleagues, and customers.
• Research industry trends, customer preferences, and competitor analysis to inform and enhance content strategies.
• Present and defend content strategy and solutions to internal and external audiences of all levels.
• Ensure accuracy and consistency of all copy as well as adherence to each brand’s style, voice, and tone.
• Finalize content in consultation with the legal and localization teams.

What You’ll Need to Be Successful in This Role

• At least 5 years of experience writing and editing marketing copy, especially for web and technology environments.
• Strong portfolio and/or writing samples demonstrating a range of winning content across a variety of media.
• Solid understanding of performance marketing strategies and deep experience in A/B testing.
• Four-year degree in English, Communications, Journalism, or related field or equivalent experience.
• Exceptional writing skills with a strong command of grammar, syntax, and vocabulary.
• Proficiency in adapting writing styles to match different brand voices and target audiences.
• Proven ability to manage multiple projects and deliver on tight deadlines in a fast-paced environment.
• Facility for working both independently and collaboratively with colleagues across the organization and in multiple time zones.
• Familiarity with SEO principles and best practices.
• Experience with design, UX copy, and/or Figma is a plus.

Benefits:

• Annual bonus scheme
• Unlimited PTO (paid time off), flexible working hours
• The chance to join a major global tech company listed on the S&P 500.
• Opportunity to learn and work with the best in the Digital Security industry.
• Cafeteria points are provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more).
• Tuition reimbursement for job-related courses
• Learning & Development plan.
• Sustainable home improvement bonus
• Mac/Windows laptop and mobile phone

Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.
We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
Learn more about pay transparency
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Gen complies with all anti-discrimination laws.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government

What You’ll Do in This Role

• Craft clear and compelling content for various marketing channels including web content, in-product communications, emails, and promotional campaigns.
• Collaborate with marketing teams, product managers, designers, and other stakeholders to align on content strategy and implement successful solutions.
• Drive A/B testing that illuminates customer preferences and provides actionable data.
• Partner with the SEO team to provide copy that improves visibility and website traffic.
• Transform business objectives into brand-strengthening content that drives engagement and delivers results.
• Update content on a regular basis using feedback from stakeholders, colleagues, and customers.
• Research industry trends, customer preferences, and competitor analysis to inform and enhance content strategies.
• Present and defend content strategy and solutions to internal and external audiences of all levels.
• Ensure accuracy and consistency of all copy as well as adherence to each brand’s style, voice, and tone.
• Finalize content in consultation with the legal and localization teams

What You’ll Need to Be Successful in This Role

• At least 5 years of experience writing and editing marketing copy, especially for web and technology environments.
• Strong portfolio and/or writing samples demonstrating a range of winning content across a variety of media.
• Solid understanding of performance marketing strategies and deep experience in A/B testing.
• Four-year degree in English, Communications, Journalism, or related field or equivalent experience.
• Exceptional writing skills with a strong command of grammar, syntax, and vocabulary.
• Proficiency in adapting writing styles to match different brand voices and target audiences.
• Proven ability to manage multiple projects and deliver on tight deadlines in a fast-paced environment.
• Facility for working both independently and collaboratively with colleagues across the organization and in multiple time zones.
• Familiarity with SEO principles and best practices.
• Experience with design, UX copy, and/or Figma is a plus