Senior Marketing Data Analyst, Paid Search and Organic

at  WellTech

WHO ARE WE?

Welcome to Welltech—where health meets innovation! As a global leader in Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.
Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

WHAT WE’RE LOOKING FOR

We are seeking a Senior Marketing Data Analyst to enhance and scale our Paid Search and Organic channels. This individual will leverage data insights on how to use the platforms (Google, Bing, etc) efficiently and drive strategic decisions in user acquisition, optimizing campaign performance, maximizing ROI and other metrics.

REQUIRED SKILLS:

• Minimum of 5 years of experience in similar roles
• Expert-level knowledge of GTM
• Knowledge in paid search marketing channels (especially Google Ads)
• Strong knowledge of SQL skills for data manipulation and analysis and experience with visualization tools such as Tableau/Looker/etc
• Experience in working with and setting up tracking through MMP
• Understanding of marketing attribution, attribution models, conversion windows, etc
• Strong analytical and creative thinking skills and the ability to clearly articulate approach, process, and results
• Able to communicate effectively in English

• Manage conversion tracking across both web and app environments using GTM and MMP’s
• Troubleshoot tracking issues, including discrepancies and errors
• Lead complex analysis of on paid search (PPC) and organic marketing channels (ASO, SEO, etc), providing insights and performance metrics
• Collaborate with marketing teams to provide recommendations on audience segmentation, bidding strategies, and ad placements.
• Create dashboards and reports, define key metrics and monitor the integrity and validity of the data reported
• Conduct A/B tests in collaboration with the marketing team (e.g., optimization tests for various events and conditions)