Senior Marketing Executive - Events Marketing

at  Hanson Wade Group

We are looking for a Senior Marketing Executive to join our conference marketing team!
As a Senior Marketing Executive at HWG, you will create and deliver multichannel marketing campaigns for a full complement of events. You’ll balance tried-and-tested activities with new ideas to achieve lead generation, conversion, and revenue targets.

KNOWLEDGE, SKILLS & ABILITIES:

• Consistently demonstrates high accuracy and quality inputs, fixes and minimises errors, and learns from feedback
• Capable of managing several campaigns at the same time, prioritises urgent tasks, knows own limitations and pre-empts delays, and sets considered deadlines for MAs
• Provides manager and project teams with required feedback
• Collaborates effectively with a variety of project teams and personality types, understands functional roles and responsibilities, and demonstrates mutual respect
• Generates alternative solutions when solving problems, proactively addresses challenges on campaigns, and asks the right questions
• Dependable, takes responsibility when things go wrong as well as right
• Flexible thinking and approach
• Consistently brings positive energy into the department and project teams
• Assumes responsibility for solving marketing related event team problems, can make decisions based on feedback from project teams in conjunction with manager’s input
• Manages fair workload in comparison to peers
• Advanced understanding of KPIs, able to use numbers to answer questions, and creates bespoke marketing strategies and executes tailored plans
• Establishes and manages own priorities across multiple campaigns, and makes decisions on marketing spend with manager
• Demonstrates a proactive continuous improvement mentality
• Excellent people skills and self-aware working style
• Exemplifies our gold standard for new starters, plans and provides induction training for new MAs, and creates training resources
• Understands what tasks should be delegated to MAs and provides suitable timeframe for completion
• Supports team events and meetings
• Understands our company, pillar and department missions
• Embodies our cultural values

EDUCATION & EXPERIENCE:

• 2.1 or above degree in any subject
• 1-2 year’s event marketing experience
• Additional marketing qualifications and courses are optional

KEY RESPONSIBILITIES:

• Manages data research process with key stakeholders to target the right audience
• Delivers detailed campaign analysis to identify key levers
• Demonstrates effective email marketing, copywriting, data segmentation and use
• Leverages affiliate marketing through speakers, sponsors, media partners and associations
• Implements social media strategy and management
• Autonomy over marketing budget allocation at event level, with manager’s support
• Attends weekly project team meetings
• Delegates core tasks to the MA team
• Champions specific technical skill sets
• Demonstrates a commitment to L&D through the MA Training Programme and onboarding new starters at more junior levels
• Conveys enthusiasm to test new marketing tools within our marketing tech stack
• Upholds cross-functional process standards and effectively manages expectations