Senior Marketing Executive

at  Stokke Australia

ABOUT US

Our mission is simple: to connect premium world-class brands with parents, creating meaningful moments of joy for Australian families.

WHAT WE DO:

1. We passionately craft tailored brand and marketing strategies that resonate.
2. We accelerate sales and brand retail presence.
3. We support brands at every level. From retailer relationships to compliance experts, we nurture brands to not only thrive but also bring joy.
   We know every interaction matters, and we’re here to ensure that parents feel valued and connected to the brands they trust.

REQUIRED SKILLS

• Bachelor’s degree (or higher) in any related field with a strong quantitative background
• 3+ years proven working experience in marketing, brand, agency or sales environment
• Highly proficient in using digital platforms such as Shopify, Klaviyo, META and GA4
• Strong attention to detail
• Strong written and verbal communication skills
• Have a good understanding of organic acquisition such as SEO
• Creative in identifying target audiences and engaging branded campaigns
• Strong analytical skills and data-driven thinking
• Capable of generating meaningful reports
• Proficient in operating platforms such as MS Office, Canva, Microsoft Office

KEY DUTIES

• End-to-end Brand Campaign Management from Planning to Execution to Post Campaign Analysis
• Paid Social Media and Performance Channel Strategy & Agency Management
• Media and Key Partnerships Strategy & Agency Management
• Retailer Marketing Support
• General Marketing Support

RESPONSIBILITIES

• End-to-end campaign management from planning and cross-functional enrolment to execution to post-campaign reporting
• Manage long and short-term brand and media partnerships and collaborations
• Lead partnership with Paid Media Agency, integrating reports, ensuring optimisations, and managing campaign execution
• Own brand identity on owned and retailer channels (Web, Social, EDM, etc), supporting the Digital Producer and Social Media Marketing Executive through strategy and content creation
• Partner with Fulfilment team to ensure Marketing team is up to date with product availability
• Support the Business Development Manager with ensuring retailers are set up with up-to-date campaign collateral and marketing materials
• Manage brand marketing yearly calendars and weekly, and monthly trackers
• Ad hoc event organization and management
• Media budget management
• Brand experience marketing support
• Where required, attend and support any events, marketing initiatives with PR, Partnerships and Trade Events, eg Baby Expo
• Helping enquire or contact partners, vendors or external stakeholders; ad hoc hands-on help with VM of events and brand representation