Senior Marketing Insights Analyst

at  VideoAmp Careers Website

VideoAmp is on a mission to create the best employee and workplace experience where people can bring their whole self to work everyday. We believe that accomplishing something great requires a special group of people who work hard, drive results and have a blast while doing it - people who challenge the status quo and embody our values. People who say “I’ll find a way” instead of saying “it can’t be done.”
At VideoAmp, we believe in challenging advertising paradigms to maximize value for clients. We do this by enabling companies to execute on business outcomes across their media investment instead of more traditional media metrics. VideoAmp is the software and data solutions company powering the convergence of linear TV and digital video advertising. Our solutions connect linear TV viewership with addressable data assets to benefit the marketing and media industries. This enables marketers and content owners to holistically plan, transact, and measure deduplicated audiences across digital video, OTT, connected and linear TV advertising.

QUALIFICATIONS

• Bachelor’s degree in business, marketing, advertising or a related field.
• Minimum 5-8 years experience working in a Marketing, Analytics, Data Science, Statistics, Business, or a related field.
• Proven experience in data analysis, preferably within media or advertising, with experience analyzing sports viewership metrics.
• Familiarity with linear TV, streaming and digital performance metrics.
• Strong proficiency in data analysis tools such as BI software and/or SQL environments.
• Excellent analytical and quantitative skills, with the ability to translate complex data findings into clear, actionable insights.
• Experience working collaboratively across multiple teams and managing multiple projects.
• Strong problem-solving skills with attention to detail and experience validating data.
• Strong communication skills, able to use data to tell a story and connect the dots
• Passionate learner with the ability to think about a procedure/product and effectively communicate across technical and non-technical audiences

The Senior Marketing Insights Analyst will use VideoAmp’s extensive linear TV, streaming and cross-platform datasets to analyze and develop compelling insights that deliver value for marketers, media agencies and publishers. This role will focus on consistent delivery of data narratives and thought leadership to support external marketing (i.e. press, social, website, webinars), sales materials and case studies. As part of the Marketing team, this hands-on role will identify trends and uncover compelling insights that reinforce VideoAmp’s leadership in ad and content measurement, with an emphasis on sports, within the cross-media ecosystem.

• Create hypotheses and analyze VideoAmp and partner datasets to uncover trends and generate thoughtful insights for the media and advertising industry.
• Build compelling data narratives that emphasize VideoAmp’s ad and content measurement capabilities, and position the company as a thought leader in cross-media measurement.
• Develop insights and a regular cadence of reports focused on sports specifically, for external marketing and sales materials.
• In collaboration with the Marketing team, lead the creation of recurring insights-driven franchises on a quarterly, monthly and or weekly basis that can build the VideoAmp brand and generate earned media.
• Collaborate closely with Marketing, Product, and Revenue teams to craft data-driven stories for external thought leadership and client presentations.
• Contribute to strategic insights development that drives demand and adoption of VideoAmp’s measurement and currency solutions.
• Support the marketing team in crafting materials and presentations that communicate complex data insights in an understandable and impactful manner