Senior Marketing Manager - Audio, GB&I

at  Dyson

SUMMARY

Salary:
Competitive
Team:
Procurement
Location:
United Kingdom - Bristol Office

ABOUT US

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better.
Our technology is unique and complex, so it’s up to us to explain it clearly. Working in-house, directly with engineers and the broader business, we create inspirational communications that showcase our technology. Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.
We prioritise our campus culture and do not offer a regular hybrid working setup to maintain Dyson’s spirit of collaboration, creativity, and inventiveness in our dynamic workspaces.

ABOUT THE ROLE

As our Senior Category Manager, you will:

• Develop and execute comprehensive communications plans to drive growth for the Audio category, utilising paid/owned/earned strategies.
• Oversee forecasting and align it with budgeting and demand planning for the category.
• Lead execution efforts, collaborating with distribution channels to shape Joint Business Plan (JBP) strategies for each account.
• Ensure excellent online and in-store execution with peak performance across all channels.
• Lead cross-functional teams to deliver best-in-class campaigns with continuous optimisations.
• Advocate for the Audio category, fostering ideas and ambition to achieve optimal commercial results.
• Engage with Dyson risks and opportunities, operating with the category’s commercial agenda at the core.
• Foster strong collaborative relationships internally and externally, staying updated on market trends and industry best practices.

To succeed in the role, we expect you to have:

• At least eight years of marketing experience, including brand management and communications.
• Proven ability to develop and execute strategic marketing plans in a consumer goods environment.
• Strong knowledge of traditional and digital media channels.
• Excellent commercial awareness and decision-making skills based on sales targets.
• Experience managing and optimizing marketing budgets with clear KPIs.
• Strong analytical skills, capable of using market insights to identify opportunities and drive strategies.
• Experience leading and motivating a senior marketing team, fostering high performance and innovation.
• Excellent communication and presentation skills, able to influence stakeholders at all levels.
• Ability to manage complex projects and work effectively in a matrixed organisation