Senior Marketing Manager – Baby & Child Care

at  KimberlyClark

YOUR JOB

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

ABOUT US

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark; you just need to log on!
Led by Purpose. Driven by You.

EXPERIENCE AND REQUIREMENTS:

• Min 8 years of experience in FMCG or Pharma Marketing roles with preference for baby focused categories
• Regional/global or multi-country management experience is a must.
• Brand building experience specifically in consumer insights, new product development, communication, campaign development.
• Innovation development experience, R&E or R&D desirable.
• Some experience leading digital initiatives is preferred.
• Previous experience building, budgeting, and executing both long-term strategic and short-term operational marketing plans that have resulted in above average business growth and performance.
• Understanding of key business drivers and able to identify and capitalize on consumer trends and insights to develop breakthrough business-building strategies and programs to influence the plans across the lead markets.
• Strong analytical skills, financial acumen, and commercial grounding of the GTM process.
• Team player, ability to work efficiently in cross-functional and multi-national teams.
• Advanced English level

• In partnership with the director, lead the marketing growth strategy for Baby & Child Care for Enterprise Markets, with clear prioritization.
• Develop cohesive and consumer-inspired strategy, plans, communications, and toolkits that deliver key growth priorities to enable financial sector growth goals by working closely with and influencing cross-functional and multi-national business teams.
• Business Partner EM (100 markets in total; focus on 10) to drive brand penetration growth and premiumization.
• Define and deliver the 3-year innovation pipeline rooted in local consumer needs and aligned with brand architecture. Partner with local teams to move fast with max adoption.
• Partner with the consumer engagement team to develop strategic consumer engagement initiatives to advance the brand’s digital vision in the region across paid/earned/shared/owned channels.
• Partner with agencies to develop winning Brand & Comms toolkits, connections strategy. Drive for max adoption cross markets.