Senior Marketing Manager - Content & SEO

at  Resi Design LTD

Are you passionate about storytelling and content strategy? Do you thrive in an innovative, fast-paced environment? Are you ready to lead and shape the voice of a brand that’s transforming the home improvement industry? If so, Resi might be the perfect place for you.
At Resi, we’re the UK’s number one home extension company, and we’re on a mission to make home improvement joyful. We’re looking for a creative and strategic Senior Marketing Manager with strong expertise in all things content and SEO to join our team, to play a key role in growing our brand and expanding our influence in the architecture and home improvement space.

ABOUT YOU:

We’re looking for a dynamic content leader who can bring fresh ideas to the table and guide a creative team to execute them. To thrive in this role, you’ll need to be:

• Creative & Strategic: You can think big picture but also understand the finer details of content creation. You’re comfortable setting the strategy and rolling up your sleeves to get the work done.
• Proven Experience: You have experience leading content strategy and production in a fast-paced environment, ideally within the architecture, home improvement, or tech sectors.
• Strong Communicator: You excel at telling compelling stories, both visually and verbally, and you know how to engage diverse audiences.
• SEO & Data Savvy: You understand SEO best practices and know how to leverage data to inform content decisions and measure success.
• Leadership & Mentoring: You have experience managing and developing a team, fostering collaboration, and inspiring creativity.
• Tech Savvy: You’re comfortable working with a range of content management systems and digital marketing tools, and you’re always on the lookout for new technologies that can enhance content production and distribution.

ABOUT THE ROLE:

You will be responsible for shaping and executing a content strategy that aligns with our mission to make home extensions easier and accessible for everyone. You’ll lead our content initiatives and work closely with our design teams to craft compelling narratives that engage homeowners, partners, and stakeholders. Your role will be pivotal in growing Resi’s digital presence, driving brand awareness, and contributing to business growth by creating engaging, high-quality content across multiple platforms. You’ll be at the forefront of innovation in an industry that is ripe for disruption, helping to transform a traditionally frustrating and costly process into an inspiring journey for homeowners.

KEY RESPONSIBILITIES:

• Content Strategy & Leadership: Develop and execute a comprehensive content strategy that supports Resi’s goals and enhances our brand identity.
• Content Creation & Management: Oversee the creation and curation of high-quality content, including blog posts, articles, guides, social media, video, and email campaigns.
• Crafting a User-Centred CRM Experience that aligns with Resi’s customer journey, understanding user flow to create seamless, engaging, and intuitive experiences at every touchpoint.
• SEO & Performance: Lead content initiatives that drive organic traffic and improve SEO, while continuously analysing performance and making data-driven decisions to improve content effectiveness.
• Brand Voice: Ensure consistency in tone, style, and voice across all content to reflect Resi’s approachable, innovative, and customer-centric ethos.
• Cross-Functional Collaboration: Work closely with the product and sales teams to develop content that aligns with business objectives, supporting campaigns and product launches.
• Innovation & Industry Trends: Stay on top of the latest content and marketing trends, as well as shifts in the home improvement and architecture industries, to ensure Resi’s content is always ahead of the curve.

We’re looking for a dynamic content leader who can bring fresh ideas to the table and guide a creative team to execute them. To thrive in this role, you’ll need to be:

• Creative & Strategic: You can think big picture but also understand the finer details of content creation. You’re comfortable setting the strategy and rolling up your sleeves to get the work done.
• Proven Experience: You have experience leading content strategy and production in a fast-paced environment, ideally within the architecture, home improvement, or tech sectors.
• Strong Communicator: You excel at telling compelling stories, both visually and verbally, and you know how to engage diverse audiences.
• SEO & Data Savvy: You understand SEO best practices and know how to leverage data to inform content decisions and measure success.
• Leadership & Mentoring: You have experience managing and developing a team, fostering collaboration, and inspiring creativity.
• Tech Savvy: You’re comfortable working with a range of content management systems and digital marketing tools, and you’re always on the lookout for new technologies that can enhance content production and distribution