Senior Marketing Manager, Cough, Cold & Digestive Health

at  Johnson Johnson

WHO WE ARE

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson’s and BAND-AID® Brand Adhesive Bandages that you already know and love. Science is our passion; care is our talent. Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.
Role reports to: Vice President, APAC Self Care
Location: Singapore
What you will do

The Senior Marketing Manager is the regional deployment lead (RDL) for Cough, Cold & Digestive Health portfolio in APAC This role is responsible for managing the portfolio (primarily Codral, Benadryl, Bactidol, Imodium, Microlax, Motilium) across the region to cascade the globally aligned strategy and initiatives with limited shaping and transcreation.

• The RDL links the Region to the Global Brand Development Teams on a day-to-day basis
• Lead a cohesive approach to marketing deployment across clusters/ region, embedding principles of science of brand growth, aligned to Global Growth brand plan.
• Drives above market share growth through increased consumer penetration, leveraging global playbooks and toolkits.
• Develops, coaches, and motivates end to end regional deployment team, embedding, and modelling Kenvue behaviours

Key Responsibilities

Required Qualifications

• Bachelor’s degree in marketing, or related field; Masters degree a plus
• 10+ years of Progressive experience developing and executing successful brand strategies, innovation, and operations with a track record of driving business growth and profitability
• Evidence of having shaped thinking in a complex/multi-factorial environment + making the complex simple.
• Evidence of collaborative shaping with clarity & impact + cutting through swirl + not afraid to make difficult decisions.
• Ability to make clear choices and highly developed prioritization skills.
• Demonstrated business and cultural understanding of the local markets/regions we anticipate will fuel growth + substantial experience working with global teams and cascading globally aligned strategic plans/ initiatives.
• Storytelling, empathy, audience acumen for impact
• Navigating tough times + Stretching personally, with a daring spirit.
• Strong track record of success working with local markets
• Deep understanding of the segment/category (consumer, insights & industry), evidence of managing complex brand portfolios, creating actionable plans and building strong capabilities required to grow our brands across the region.
• Evidence leading/ developing toolkits with consumer & HCP, local market E2E interaction + excellence in brand execution.
• Demonstrated experience managing E2E innovation stage gate processes and milestones, resulting in sustained regional brand growth.
• Understanding and leverage of technology (data, insights, analytics, marcom, AI) to drive better outcomes.
• Experience & Influence in leading regional E2E cross functional teams + Strong Finance Acumen
• Proven experience in managing the complexity of working across numerous time zones, influencing senior level stakeholders, and managing & inspiring team members
• Cycle of success in regional segment role + either worked & lived abroad or deep understanding of multi region and emerging markets

OTHER DUTIES

• Partners with supply and finance to ensure accurate supply projections and finance commitments.
• Analyse financial and share metrics to support execution of the global brand growth strategies
• Cascade the financial decisions made at the BDT to the clusters and / or markets
• Ensure compliance with marketing budget management across all cost lines as well as contingency management
• Consolidate total AP business performance & insights for Self Care reviews, and external reporting.
• Works in partnership with the cluster and / or local market leadership teams to ensure connectivity to the need state/brand plans.
  Qualifications
  What we are looking for

Required Qualifications

• Bachelor’s degree in marketing, or related field; Masters degree a plus
• 10+ years of Progressive experience developing and executing successful brand strategies, innovation, and operations with a track record of driving business growth and profitability
• Evidence of having shaped thinking in a complex/multi-factorial environment + making the complex simple.
• Evidence of collaborative shaping with clarity & impact + cutting through swirl + not afraid to make difficult decisions.
• Ability to make clear choices and highly developed prioritization skills.
• Demonstrated business and cultural understanding of the local markets/regions we anticipate will fuel growth + substantial experience working with global teams and cascading globally aligned strategic plans/ initiatives.
• Storytelling, empathy, audience acumen for impact
• Navigating tough times + Stretching personally, with a daring spirit.
• Strong track record of success working with local markets
• Deep understanding of the segment/category (consumer, insights & industry), evidence of managing complex brand portfolios, creating actionable plans and building strong capabilities required to grow our brands across the region.
• Evidence leading/ developing toolkits with consumer & HCP, local market E2E interaction + excellence in brand execution.
• Demonstrated experience managing E2E innovation stage gate processes and milestones, resulting in sustained regional brand growth.
• Understanding and leverage of technology (data, insights, analytics, marcom, AI) to drive better outcomes.
• Experience & Influence in leading regional E2E cross functional teams + Strong Finance Acumen
• Proven experience in managing the complexity of working across numerous time zones, influencing senior level stakeholders, and managing & inspiring team members
• Cycle of success in regional segment role + either worked & lived abroad or deep understanding of multi region and emerging markets.

The Senior Marketing Manager is the regional deployment lead (RDL) for Cough, Cold & Digestive Health portfolio in APAC This role is responsible for managing the portfolio (primarily Codral, Benadryl, Bactidol, Imodium, Microlax, Motilium) across the region to cascade the globally aligned strategy and initiatives with limited shaping and transcreation.

• The RDL links the Region to the Global Brand Development Teams on a day-to-day basis
• Lead a cohesive approach to marketing deployment across clusters/ region, embedding principles of science of brand growth, aligned to Global Growth brand plan.
• Drives above market share growth through increased consumer penetration, leveraging global playbooks and toolkits.
• Develops, coaches, and motivates end to end regional deployment team, embedding, and modelling Kenvue behaviour