Senior Marketing Manager - Couponing Campaigns (M/F/D)

at  PAYBACK GmbH

DESCRIPTION & REQUIREMENTS

PAYBACK is a top player in data-driven marketing worldwide. With the ability to develop digital business models and implement technical trends, we are one the leading companies in the data economy. All technical solutions of the PAYBACK program are developed invented and implemented in Germany. Therefore we provide the latest technologies and have cross-functional and agile teams.
You want to take responsibility and collaborate your ideas to our unique product? You are ambitious and eager to and move things further? Then you are exactly right with PAYBACK. We are looking forward to you getting to know you.
Coupons are the heart of PAYBACK. We want to convince our customers to use coupons as often and enthusiastically as possible. To achieve this, our Multichannel Couponing Team ensures this within the framework of the classic marketing dimensions, the “4 P’s.”

• You reward our customers directly with attractive PAYBACK coupons after their purchase
• You plan and coordinate couponing campaigns for our PAYBACK partners, taking full responsibility for campaign management
• Through analyses, you evaluate these campaigns and maximize their potential for our partners through testing and optimization
• With new and innovative ideas, you significantly contribute to the expansion of our campaign portfolio
• You are responsible for exciting projects to continuously improve our campaigns and processes through increased automation and personalization
• You are the primary contact for internal teams for advice on technically complex campaign formats