Senior Marketing Manager, Customer Advocacy

at  Blue Yonder

* MUST SUBMIT WRITING SAMPLE WITH RESUME*

Blue Yonder Job Title:
Senior Marketing Manager, Customer Advocacy
Synonymous Job Title:
Sr. Marketing Manager
Location:
US - Remote
Overview:
Responsible for highlighting our customers’ success through creative and compelling storytelling. Reporting to the Senior Marketing Director, Customer Advocacy, you will help capture, craft, and highlight the success of our customers to build confidence in our solutions and amplify our leadership in the market.

What you will do:

• Amplify the success of our customers through creative storytelling that brings their challenges and winning strategies to life.
• Lead effective interviews that get to the heart of the narrative and craft impactful customer stories to reinforce our messaging and differentiate our offerings in the market.
• Create stories for a wide range of mediums and platforms — written case studies, blogs, videos, social media, speaking opportunities, etc.
• Build and regularly update our global customer facts repository ensuring it’s accurate, current, and relevant.
• Measure and analyze the impact of customer stories to optimize and drive continuous improvement.
• Ensure all external-facing content is on brand and aligns with our corporate messaging.
• Collaborate cross-functionally with teammates in Customer Success, Brand & Creative, PR, Content Marketing, Events, etc.

What we are looking for (* MUST SUBMIT WRITING SAMPLE WITH RESUME*):

• Bachelor’s degree in Communications, Journalism, Marketing, Business, Supply Chain Management, or a related field.
• 7+ years of experience in SaaS/tech marketing, preferably in customer advocacy, content marketing, or PR.
• Passionate about storytelling with the ability to identify themes, conduct effective interviews, and create high-impact content.
• Demonstrable storytelling skills. Work samples will be required.
• Prior experience working on customer stories preferred.
• Strong organizational skills with a keen eye for detail.
• Soft Skills: Excellent communication and interpersonal skills, project management, and problem-solving skills.

• Amplify the success of our customers through creative storytelling that brings their challenges and winning strategies to life.
• Lead effective interviews that get to the heart of the narrative and craft impactful customer stories to reinforce our messaging and differentiate our offerings in the market.
• Create stories for a wide range of mediums and platforms — written case studies, blogs, videos, social media, speaking opportunities, etc.
• Build and regularly update our global customer facts repository ensuring it’s accurate, current, and relevant.
• Measure and analyze the impact of customer stories to optimize and drive continuous improvement.
• Ensure all external-facing content is on brand and aligns with our corporate messaging.
• Collaborate cross-functionally with teammates in Customer Success, Brand & Creative, PR, Content Marketing, Events, etc