Senior Marketing Manager, Demand Generation

at  Newfold Digital

Who we are.
Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry’s most prominent and storied go-to-market brands, including Bluehost, HostGator, Domain.com, Yoast, MarkMonitor, and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.
In August 2021, Yoast joined the company
Newfold Digital
. Joining forces with this leading web-presence solutions provider will help us reach even more people to help them improve their SEO. It enables us to expand on our work across many platforms and bring more of our SEO ideas into practice. A big change, but a lot will also remain the same: our team, our brand, our headquarters in Wijchen, and Yoast SEO. And, of course, our mission: SEO for everyone.
We are seeking a Senior Manager to lead demand generation and product marketing strategies to meet growth and retention targets through the development of high-impact marketing campaigns and activations
How you will make your mark:

Campaign execution:

• Lead the creation and evaluation of high-impact campaigns focused on both acquisition and customer engagement

Product marketing:

• Conduct market opportunity analysis, develop value propositions, and coordinate go-to-market strategies with the product team
• Lead competitive positioning and oversee execution and evaluation of product-focused initiatives

Customer marketing:

• Drive customer retention and growth through targeted email campaigns, newsletters, and upsell strategies for the paid customer base

Demand generation:

• Define and execute priority campaigns and “always-on” activities to meet acquisition goals
• Manage the marketing activations calendar and oversee agency partners/internal specialists driving paid digital channels

Who you are and what you’ll need to succeed:

• 5+ years as a results-driven marketing mana with a deep understanding of demand generation, campaign execution, and customer engagement
• Analytical, organized, and skilled at managing complex projects across multiple teams. Your strategic mindset, combined with a data-driven approach, enables you to prioritize initiatives effectively and adapt quickly to changing business needs
• You thrive in collaborative environments, bringing energy and focus to every project, and are committed to achieving impactful results through structured and thoughtful marketing efforts

Why you’ll love us.

• Work-life balance: We believe that it’s useful to have flexible working hours and we offer (paid) parental care and extra-long partner leave.
• 10% for education: You’ll be able to spend 10% of your salary on education.
• Exercise and stay fit!: We have our own gym and a personal trainer!
• Extras: We have a bonus scheme and a great pension plan, which is fully paid by Yoast.
• Vacation days: 25 vacation days (based on 40 hours) and five volunteer days, which you can spend helping out at the local soccer club or to supervise a school trip, for example.
• Company culture: We have a really fun company culture with lots of team building activities. We’ll host a dinner and drinks event every quarter and do lots of fun stuff in between!

Please refer the Job description for details