Senior Marketing Manager for SaaS SEO agency

at  accelerate agency UK

We’re looking for a passionate and experienced Marketing and Communications Manager who has extensive experience and training in working on brand development and communications in the digital environment. This role requires a person with some training and experience in marketing events, digital marketing, and brand development including the policing of the brand.

ABOUT US

Specialising in SaaS SEO fuelled by a combination of human expertise, data analysis, and automation.
Our skills lie in the strategic use of content, SEO, large-scale outreach and link building to get our clients organic results that match paid performance channels.
We’re about finding the leanest, most efficient and effective routes to get there. Forget the old agency adage of ‘pulling a late one’ - we’re all about working smarter, not harder while respecting our colleagues’ work life balance.

ABOUT YOU

We are looking for someone who can work with the team in developing the overarching communications strategy and campaign activity. Creating and delivering a variety of measurable marketing activities, rooted in ROI metrics, including direct marketing, digital, events programmes, awards and sponsorships. They will be working with the business to develop compelling written content for use with external audiences, while bringing curiosity and challenge so that marketing campaigns are continuously improved.

Essential experience and skills required for the role are:

• Managing budgets
• Defining a communications strategy and having an understanding and knowledge of the legal implications of marketing data governance (GDPR and ePrivacy)
• Storytelling through brand development and messaging experience
• Proven experience of digital marketing in b2b channels (always-on and campaign-led)
• Development of marketing assets including video promotion, pod/web casts, presentations, copy writing and managing agencies/freelancers to deliver on key assets
• Experience in advertising, sponsorships and campaign planning
• Email campaigns
• Public relations Agency management

Desirable experience and skills for the role are:

• Experience of working in the SaaS sector
• Using reporting and analytical tools
• Knowledge of CRM solution management and segmentation
• Managing a team with strong leadership skills
• Experience of working collaboratively as part of an international, multidisciplinary team
• Able to work effectively across multiple teams, with the ability to generate credibility and respect at all levels
• Experience of delivering campaigns in international environments

Essential experience and skills required for the role are:

• Managing budgets
• Defining a communications strategy and having an understanding and knowledge of the legal implications of marketing data governance (GDPR and ePrivacy)
• Storytelling through brand development and messaging experience
• Proven experience of digital marketing in b2b channels (always-on and campaign-led)
• Development of marketing assets including video promotion, pod/web casts, presentations, copy writing and managing agencies/freelancers to deliver on key assets
• Experience in advertising, sponsorships and campaign planning
• Email campaigns
• Public relations Agency managemen

Desirable experience and skills for the role are:

• Experience of working in the SaaS sector
• Using reporting and analytical tools
• Knowledge of CRM solution management and segmentation
• Managing a team with strong leadership skills
• Experience of working collaboratively as part of an international, multidisciplinary team
• Able to work effectively across multiple teams, with the ability to generate credibility and respect at all levels
• Experience of delivering campaigns in international environment