Senior Marketing Manager, Global Basketball

at  New Balance

WHO WE ARE:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

MAJOR ACCOUNTABILITIES:

• Develop and lead long-term, commercial marketing strategy for basketball that filters down into regional execution.
• Lead the key global and regional account activity for the category inclusive of managing seasonal activation in support of those accounts with regional commercial teams.
• Lead long-term, over-arching global community strategy for Basketball
• Create and execute multi-year activation plans for key strategic basketball partnerships inclusive of our partnership with Aime Leon Dore at Masaryk Gym.
• Together with the larger team, ensure that all category activity is aligned to key GTM Milestones.
• Partner closely with cross-functional departments, including but not limited to, sports marketing, product development, merchandising, and PR.
• Accountable for annual basketball calendar inclusive of where brand and channel campaigns intersect.
• Collaborate with cross-functional and regional teams to bring the vision for New Balance Basketball and its athletes to life in key sporting moments.
• Effectively plans workload & delegation across our growing basketball marketing department

REQUIREMENTS FOR SUCCESS:

• 10+ years relevant marketing experience
• Significant knowledge of the Basketball landscape and culture greatly preferred
• Knowledge and interest in sneakers, fashion and music
• Extensive marketing experience including brand strategy & positioning, product launch & marketing plan execution, post campaign analysis, use of innovative marketing techniques & tools
• Experience developing commercial marketing strategy Globally greatly preferred
• Ability to navigate a global organization across many functions
• Strong relationship and influencing skills
• Able to balance multi-year planning with execution
• Experience leading and developing a sizeable team

Please refer the Job description for details