Senior Marketing Manager

at  Global University Systems

ABOUT BSBI

Berlin School of Business and Innovation´s mission is to educate students to effectively shape the future and become excellent leaders of tomorrow in an ever-changing business world. It also aims to teach students to understand how businesses function and how economic success is generated. BSBI offers industry-relevant programmes that focus on the development of practical entrepreneurial skills necessary for professional success. Located in the heart of Berlin, we are an international business school that offers academic excellence. We are a member of Global University Systems (GUS) and provide unlimited career opportunities for its students and staff.

REQUIREMENTS:

• Educated to degree level in marketing or a related subject or relevant experience in a marketing role
• A minimum of five years’ experience in a marketing environment
• Excellent team management skills
• An excellent knowledge of digital marketing and campaign management (PPC, SEO, Google Analytics, Google Ads, CRM, CMS)
• Approaches work meticulously with thorough attention to detail
• Experience of full mix marketing, both on and offline
• Experience managing budgets and maximizing ROI
• Self-motivated and proactive attitude towards work
• Good analytical/numerical skills
• Outstanding communication skills
• Must be fluent in English (German would be a bonus)

THE ROLE:

An excellent opportunity has arisen for a dynamic Senior Marketing Manager based in London or Berlin promoting and developing the Berlin School of Business & Innovation (BSBI) brands and courses to a local/international audience. If you’re currently a Marketing Manager, or a marketeer with 5+ years’ experience and looking to advance your career further, then this could be the opportunity for you!
Reporting to the Marketing Director, the successful candidate will have full responsibility for creating, implementing, executing, and analyzing a fully integrated marketing strategy (focused heavily on online channels), developing social awareness within the market and adding value and input to all online activities, in order to maximize results and achieve ROI.
You will be expected to be fully involved from a ‘hands on’ perspective, working with BSBI key stakeholders as well as the marketing/sales team in London, Germany, The Philippines and India ensuring targets are set and achieved, and that workload is prioritized effectively. Particular focus will be on lead generation targets, full control of marketing budget, consumer journey and integration of all marketing activities alongside sales and the International Business Development Team.
We are looking for a skilled digital marketer with a proven record of managing online and offline marketing budgets, achieving leads targets, preparing in depth marketing reports and ability to demonstrate ROI. From time to time, the successful candidate may be asked to also support and deliver ad hoc projects for the marketing team and group brands based on business needs and dependent on performance.

KEY RESPONSIBILITIES (INCLUDING BUT NOT LIMITED TO):

• Executing and supporting the marketing strategy
• Planning resource and executing on all deliverables on time
• Developing, implementing local marketing, outdoor campaigns, event marketing and school outreach programmes
• Developing, implementing and managing the annual online marketing budget with emphasis on ROI
• Developing strategies to maximise Digital footprint and high SEO
• Creating, implementing and monitoring online marketing campaigns
• Reporting on KPIs and identifying growth opportunities in the online and local market
• Analysing post campaign reports (i.e PPC report, Keywords Performance Report, GA report, CRM report) and implementing recommendations
• Evaluating target audiences and delivering to their needs
• Ensuring integration with other marketing channels and improving the multichannel experience for all customers
• Managing, coaching, and mentoring new and junior team members and the overall team workload and responsibilities
• Supporting the Marketing Director on strategy and planning as well as the stakeholder meetings
• Proactively managing key relationships with external suppliers and internal stakeholders
• Researching, implementing and testing new channels
• Creating brand management campaigns for products
• Monitoring market trends and conducting market and consumer research
• Developing brand guidelines and assuring brand standards across different channels and different departments
• Organising events such as, but not limited to, product launches, exhibitions and photo shoots
• Have some experience or exposure to Education market (desirable but not essential)