Senior Marketing Manager

at  Ingram Micro

Ingram Micro touches 80% of the technology you use every day with our focus on Technology Solutions, Cloud, and Commerce and Lifecycle Solutions. With $50 billion in revenue, we have become the world’s largest technology distributor with operations in 64 countries and more than 35,000 associates.
Responsible for creating and delivering marketing strategies for channel development and demand generating, while improving our communications campaigns through digital marketing. Analyzes customer requirements, develops messaging architecture and competitive positioning, specifies projects, secures resources, communicates project development and drives creative development processes. Responsible for the development, implementation and analysis of digital marketing kpi’s and knowledge for loyalty programs and packages. Create the right Kpi’s to measure and improve in a daily basis. Manages the marketing and implementation of programs and analyzes their effectiveness. Develops models for vertical markets, campaigns and ad models and conducts research studies. Responsible for implementing and driving channel programs. Defines and maintains VAR programs and agreements; recruits and develops joint business ventures of VARs and defines and implements VAR marketing, training and support programs. Responsible for planning and market research activities designed to increase sales growth and expand market share. Develops and implements strategic marketing policies and objectives. Evaluates and adjusts strategies to respond to changing and/or competitive markets. Identifies and maintains relationships with product partners, third party vendors, etc. Responsible for strategic customer acquisition programs. Develops marketing strategies for new and existing products and services. Research trends and technologies to meet customer needs. Works with internal team to drive success and understand the needs for their customers or vendors.
If you are a professional that is looking for a way to challenge your skills this is the right position, where you can improve and create new ways of doing marketing for our customers and vendors.
You will need to manage large team which would typically consists of both experienced professionals and supervisors/managers and help them growth in their career path through periodical objectives both business and personal wise.
Focus on policy and strategy implementation of operational plans. Problems faced may be difficult to moderately complex. Influences other outside of own job area regarding policies, process and procedures.
Receives assignments in the form of objectives and determines how to use resources to meet schedules and goals.
Provide input in defining operation plans and strategies.
Provides input into strategic decisions that impact functional area.
Works toward objectives established by upper levels of management.
Will recommend and implement departmental specific procedures.
Assignments are defined in terms of objectives.
Provides input to strategic decisions that affect functional area of responsibility.
Objectives for assigned area defined by upper management.
Latitude to make decisions to achieve goals.
Assists executives in defining operational plans and strategies.
Managers at this level may become involved in day-to-day activities where their acquired expertise and knowledge provide direction to subordinates. Uses interpersonal skills to influence customers, suppliers and other comparable level managers.

A four-year college degree (or additional relevant experience in a related field). Minimum of a 4-year degree and 8 years functional experience including a minimum of 5 years position specific experience. Minimum of 5 years supervisory experience preferably managing through subordinate managers. Mastery over subject area (nice to have) ability to make significant contributions to the company. Advanced English both written and spoken. Experience working in a platform companies, e-commerce, etc.

• This is not a complete listing of the job duties. It’s a representation of the things you will be doing, and you may not perform all these duties.

Please refer the Job description for details