Senior Marketing Manager Italy Consumer

at  Freudenberg Home and Cleaning Solutions

Working at Freudenberg: “We will wow your world!” This is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 52,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments.
Freudenberg Home and Cleaning Solutions is a Business Group of Freudenberg and a leading global supplier of branded cleaning systems as well as household and laundry care products. The portfolio includes brands such as Vileda®, Gimi®, Wettex® and Marigold®. The company employs more than 3,600 people and hosts a global distribution network.

QUALIFICATIONS

Professional experience and education:

• Degree in Business Administration with focus on Marketing, ideally Digital Management, Communication or Media management
• Minimum 5 years’ experience in FMCG business
• Good technical knowledge of relevant Digital tools for analytics & data management
• Experience in supervising outside vendors and agencies

Specific Knowledge:

• Consumer and customer centricity
• Experience in identifying target audiences and running global digital campaigns, landing page content, user funnels and social media content
• Ability to think in brands, digital trends and consumer experience

Specific Competencies:

• Strong business communication (written and oral)
• Presentation skills
• Negotiation skills
• Strong in interpersonal relationship management, working in cross-functional teams and matrix environments
• Team player, able to work in mixed teams across different functions

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Key Responsibilities:

• Support the Country Marketing Lead in the development and implementation of PAID Digital awareness and communication strategy based on brand objectives
• Orchestrate the Digital customer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPIs
• Track all media platforms, search platforms (Google, Youtube, Amazon) and campaign analytics from our brand and competition for agile improvement and adaptations of future campaigns ensuring KPI’s are met and ROI is achieved needs to be included
• Own the OWNED channels (for your area of responsibility), develop SEO strategy and constantly maintain and upgrade the website/shop content in order to create unique user experience and optimize sales

Additional Responsibilities:

• Develop and implement Paid Social content communication and influencers strategies
• Provide direction on messaging and tone when corresponding with consumers via email, phone, and social media to ensure a consistent brand voice across all touchpoints
• Lead macro and micro influencers strategy
• Identify trends and insights in Digital Brand Management and develop concepts and proposals such as how to optimize relevance, brand fit and overall performance
• Build and lead the agency teams (from creative digital agency, central SEO agency, to media agencies), as well as develop and implement local guidelines

Organization

• Direct line reporting: Marketing Director
• Directly management of 3 resources

Interactions (internally / externally)

• Local and regional Marketing departments
• Global E-commerce
• Global Brand, Digital and Communications departments
• Local Operations
• External digital Agencies