Senior Marketing Manager

at  Lantern Care

ABOUT LANTERN

Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation’s top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation’s largest employers to deliver care to more than 6 million members across the country. Learn more about us at lanterncare.com.

SENIOR MARKETING MANAGER

Lantern is seeking a Senior Marketing Manager to develop and implement marketing campaigns that drive utilization of our various products, primarily focusing on our Cancer Care program. Our ideal candidate is an experienced consumer marketer with strong attention to detail and a creative mindset who will push the envelope and help us rise above the healthcare status quo.
Location: Remote | USA | Travel Required

Responsibilities:

• Partner with business stakeholders and marketing peers to develop and implement marketing campaigns that drive member activation and utilization of our Cancer Care program
• Monitor KPIs and recommend course-correction when goals are off track, such as app adoption, conversion rates or Performance Guarantees
• Execute marketing initiatives, manage timelines, resources and deliverables to ensure successful campaign launches and measurement.
• Collaborate with business stakeholders, analytics and product to ensure cross-functional alignment and timely execution.
• Help build and maintain a scalable content library for employer communications, ensuring that materials are consistent, relevant, and tailored to the needs of different segments.
• Develop personas and relevant messaging for our Cancer Care program.
• Collaborate with the content team to produce high-quality, engaging content that supports lifecycle marketing goals.
• Support external conversations with clients or prospects when needed.
• Develop internal and external feedback loops to drive continuous improvement in our marketing strategy, such as member surveys, market research and client feedback and compile actionable insights for stakeholders.

Requirements:

• 7 - 10 years of experience in consumer marketing.
• Experience in the healthcare industry preferred.
• Experience in a high-growth culture
• Proficiency in Monday.com and Adobe Suite.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• No certifications or licenses required.
• Ability to manage multiple priorities and sit for long periods of time.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short & Long Term Disability
• Life Insurance
• 401k with company match
• Paid Time Off
• Paid Parental Leave

Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits

• Partner with business stakeholders and marketing peers to develop and implement marketing campaigns that drive member activation and utilization of our Cancer Care program
• Monitor KPIs and recommend course-correction when goals are off track, such as app adoption, conversion rates or Performance Guarantees
• Execute marketing initiatives, manage timelines, resources and deliverables to ensure successful campaign launches and measurement.
• Collaborate with business stakeholders, analytics and product to ensure cross-functional alignment and timely execution.
• Help build and maintain a scalable content library for employer communications, ensuring that materials are consistent, relevant, and tailored to the needs of different segments.
• Develop personas and relevant messaging for our Cancer Care program.
• Collaborate with the content team to produce high-quality, engaging content that supports lifecycle marketing goals.
• Support external conversations with clients or prospects when needed.
• Develop internal and external feedback loops to drive continuous improvement in our marketing strategy, such as member surveys, market research and client feedback and compile actionable insights for stakeholders