Senior Marketing Manager

at  Macmillan Cancer Support

PERMANENT

Full time (34.5 hours) we are open to a conversation about how you work these hours
Location: split between home and our London Office, typically one day per week but we are open to a conversation about this

ABOUT YOU:

We are looking for someone who has a foundation in the skills outlined below and in the section of the job description labelled ‘To do this role, you will have…’.

Unless specified, this does not have to be experience in a charity context – we are just looking for someone with this experience and a willingness to learn about our charity context and in a way which aligns to Macmillan’s values. If you meet these criteria, we would love to hear from you!

• Marketing skills: Experience of developing and implementing marketing strategies and budgets for complex, multi-channel projects
• Results-focus: Demonstrable experience of making data-driven decisions and using insight inform marketing strategies and drive innovation
• Analytical/Solution-focused: A proactive approach to resolving project blockers, conflict or underperformance
• Leadership: Experience working collaboratively to improve or maintain a positive, inclusive team culture
• Management: Experience of successfully motivating others to deliver projects – this could be as a project manager or lead, matrix manager or line manager
• Communication: A clear communication style, with confidence to influence, negotiate and advocate to drive projects forwards
• Relationship management: Ability to develop and lead strategic relationships with internal stakeholders and external partner, which inspire collaboration, growth and innovation

ABOUT US

We help millions of people with cancer across the UK live life as fully as they can through physical, emotional and financial support.
Our values are at the heart of who we are and everything we do, inspiring our thinking and guiding our actions. We strive to build a more diverse organisation, where everyone feels empowered to be their best self to work.

In return, we offer a range of benefits including:

• 25 days holiday plus flexible bank holiday options, increasing by 1 day every year of service up to 30 days
• Pension matched up to 7.5%
• 120+ learning and development offers, with access to external professional qualifications
• Flexible working patterns, such as compressed hours, flexibility to work earlier or later around our core working hours of 10am-4pm
• Holiday buying and selling scheme, life insurance, free wills, retail discounts and much more

ABOUT THE ROLE

This is an exciting opportunity for a Senior Marketing Manager to join our fundraising marketing team, delivering and implementing our Individual Giving strategy. The Individual Giving strategy is pivotal to delivering a strategic shift in Individual Giving at Macmillan, to create a sector leading Individual Giving programme at Macmillan. You will lead our portfolio of Individual Giving products, which includes our multimillion-pound Lottery programme, to change not just what we do but how we do it, to sustain and grow income over time. To enable this, you will work collaboratively with the other Senior Marketing Manager, to successfully deliver and implement the strategy, leading a team of Marketing Managers, Executives and Assistants.
The role is a great opportunity to join a collaborative fundraising leadership team and continue to develop your marketing and management skills with a brilliant team around you. You will play a vital role in setting a positive team culture and enabling individuals to succeed in their work and development. In this role, you will be instrumental in raising money to ensure we can provide vital physical, emotional and financial support for people living with cancer.

A typical week in the role might involve:

• Leading weekly one-to-one meetings with your team. This might involve acting as a sounding board for ideas or a critical friend, helping resolve issues or supporting a team member to prioritise workload
• Meeting with the fundraising marketing leadership team, to identifying opportunities to share skills or insight across products, workload plan, or identify discrete projects to support team culture and improved ways of working
• Holding a monthly development conversation with a direct line report, focused on ways you can support them to achieve their professional goals
• Facilitating a strategy or planning session for your product area
• Hold a weekly project meeting, to understand key priorities, workload and set a positive working culture for the project team
• Completing a reforecast, or meeting with a finance business partner to discuss the performance of fundraising campaigns
• Working with data or insight teams to better understand performance and inform decisions