Senior Marketing Manager, Member Experience- Acquisition & Onboarding

at  Rest

Company Description
Supporting millions of Aussies since 1988 with low fees and competitive long-term performance. Profits back to members, not shareholders

CLOSING DATE: TUESDAY 18TH FEBRUARY 2025.

Please note Rest does not accept speculative resumes from recruitment agencies
Rest will review applications prior to the closing date and may close the role earlier

Job Description

• 12 months fixed term contract
• Sydney location, hybrid working
• Collaborative team environment

Established in 1988, Rest is one of Australia’s largest profit-to-member superannuation funds.
We support nearly two million members, with around $86 billion of funds under management and are recognised as a responsible investment leader*. We believe when members understand and engage with their super, they’re more likely to get a better retirement outcome.
Everything we do at Rest is underpinned by our values and behaviours, we want to Be Daring, Keep it Simple, Take Action and Have Grit. To put it simply we want our people to thrive and love the work they do.

REQUIRED EXPERIENCE, UNDERSTANDING OR CREDENTIALS INCLUDING:

• Strong experience in CRM, campaign marketing, customer experience or related disciplines
• Familiarity with superannuation, financial services or similar regulated industry environment
• Ability and willingness to adopt agile delivery methodologies
• A willingness to innovate, test and learn as a fundamental way of operating
• Strong commercial acumen to effectively identify and act on growth opportunities
• Proven ability to develop plans in consultation with key stakeholders.
• Strong stakeholder engagement, influencing and interpersonal skills
• Excellent verbal communication and presentation skills
• Proven ability to balance multiple projects, deadlines, and resource demands
• Track record of leading successful teams and developing individuals
• Natural leadership ability which inspires performance within your team
• People leadership experience
• A team player with highly developed interpersonal skills
• High energy and resilience levels
  Additional Information

Our benefits have been designed so you can tailor your experience with us and include:

• Personal and professional development opportunities
• Hybrid working
• Purchase leave scheme and gender neutral 16 weeks paid parental leave
• Super Contribution Continuation for 12 Months of parental leave
• Linkedin Learning
• Income Protection Insurance
• Rest Excellence awards (peer recognition awards based on Rest’s values and behaviours)
• Rest Stops - meeting free breaks

If you share our values, believe you can help make a difference for our members and want to be part of a leading superannuation fund with a Super culture, please click Apply Now.
Rest is committed to creating a flexible work environment and culture that embraces diversity, equity, and inclusion - where people feel welcome, safe to be themselves and inspired to do their best.
We value the different backgrounds, lived experiences and abilities our diverse team brings. We welcome and encourage applications from candidates of all ages, cultural backgrounds, faiths, gender identities, sexual orientations and thinking styles. This includes people with disability, neurodiverse individuals, Aboriginal & Torres Strait Islander peoples and those with disrupted work history due to career or other breaks.

REST’S PURPOSE IS TO CREATE SUPER OUR MEMBERS LOVE, SO WE’RE ON A MISSION TO MAKE SUPER SIMPLE.

This is a key role within the Member Experience team focused primarily on acquisition and onboarding of new members and employers. You’ll work within a collaborative team environment to:

• Help shape the design of member experiences to create super our members love in the acquisition and onboarding phase of the member lifecycle
• Design and implement data-driven marketing strategies and communications to help members onboard seamlessly and in an engaging way
• Support the acquisition and onboarding of new employer and member relationships

This role or team members may at times support retention and retirement-focused activity depending on member and business priorities. You’ll work closely with your team leader, constantly striving to exceed expectations and surprise and delight Rest members.

KEY ACCOUNTABILITIES/RESPONSIBILITIES

• Design and implement omni-channel marketing strategies to deliver a target member experience that will engage and delight members in the acquisition and onboarding phase
• Develop data-driven interactions that support the target member experience employing agile methodologies where required to deliver at pace
• Lead highly focused marketing strategies to acquire and onboard members and employers via a range of channels
• Lead a small team of marketing professionals effectively, role-modelling Rest values and uplifting engagement and capability
• Lead and support other teams in the delivery of campaigns and marketing experience activity, as required
• Manage backlog prioritization and team capacity and planning
• Work with internal and external agencies to develop creative approaches that help deliver on our mission to make super simple
• Work closely with teams across Rest to ensure marketing activities are coordinated and aligned to Rest brand standards and the desired member experience
  Qualifications