Senior Marketing Manager – Metabolics

at  Alexion PharmaceuticalsInc

Location: Mississauga, Canada
Job reference: R-209567
Date posted: 09/24/2024
Job Description
When we put unexpected teams in the same room, we fuel bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn’t mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

QUALIFICATIONS:

• Bachelor’s degree in business or a scientific field.
• At least 3 years of marketing experience and 5 years in Pharma/Biotech.
• Proven ability in strategic analysis, planning, and execution, driving brand growth.
• Strong communication skills, with experience presenting complex ideas to diverse audiences.
• Ability to lead in uncertain environments, adapt to change, and maintain a growth mindset.
• High EQ with a dedication to crafting an inclusive work environment.
• Experience working with cross-functional teams (Market Access, Medical, Sales, Finance, etc.).
• Strong project management, organizational, and key account management skills.
• Knowledge of brand management, healthcare professional (HCP) promotion, and the sales process.
• Experience managing external agencies and promotional budgets.
• Ability to work both independently and in teams.
• Flexibility to occasionally work evenings and weekends.
• Willingness to travel (up to 50% of the time).

PREFERRED QUALIFICATIONS:

• Experience in sales, specialty care, professional education, digital marketing, diagnostic programs, or rare diseases.
• Bilingual in French and English.

• Lead the HPP/LAL-D strategic planning process, including SWOT analysis, forecasting, risk assessment, and resource allocation in collaboration with cross-functional teams.
• Develop brand positioning, narrative, and messaging to align with patient-focused goals.
• Design, implement, and evaluate marketing initiatives.
• Build strong cross-functional partnerships to align plans across key areas such as Sales, Medical, Regulatory, Access, and Diagnostics.
• Manage relationships with external agencies, partners, and suppliers.
• Oversee the annual cross-functional Opex budget.
• Lead business reviews with senior leadership, focusing on revenue, performance, KPIs, and market trends.
• Collaborate cross-functionally to create and execute Key External Expert (KEE) and Key Account Management (KAM) plans, supporting healthcare professionals throughout the patient journey.
• Support national and regional advisory boards with medical teams.
• Coordinate national and international speaker tours with medical colleagues.
• Lead KEE engagement planning for national and international congresses.
• Ensure full compliance with internal SOPs and policies for all projects and initiatives