Senior Marketing Manager

at  Seven West Media

REPORTING TO THE DIRECTOR OF MARKETING, YOU’LL BE RESPONSIBLE FOR:

• Working closely with key internal stakeholders across Sales and Corporate Communications as well as external stakeholders to develop the annual trade marketing strategy and brand guidelines.
• Building strong working relationships with senior sales stakeholders to ensure alignment on strategy, communication planning, and campaign messaging.
• Overseeing the implementation of trade marketing campaigns and communications, including advertising, direct communications, social media, promotions, EDMS, Inside Seven website, Media I, partnerships, sponsorships, and events. Ensure regular reporting and optimisation.
• Identifying and execute opportunities to advance Seven’s commercial objectives and promote its message through trade media (e.g. sales successes, client case studies, ratings performance, personal profiles, speaking opportunities).
• Managing the trade marketing budget, including forecasting, reporting and optimizing spending.
• Monitoring industry trends, competitor activities, and campaign performance to identify opportunities and make data-driven decisions.

WHY WOULD YOU WANT THIS ROLE?

Seven is leading the way in creating the media company of the future.