Senior Marketing Manager

at  SHEIN

ABOUT US

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.

JOB TITLE: GROWTH MARKETING MANAGER

We are seeking a highly motivated and experienced Growth Marketing Manager to join our dynamic team in Germany. The ideal candidate will have strong business acumen, a deep understanding of the German market, and be fluent in English and Mandarin. Proficiency in German is a significant advantage.

JOB REQUIREMENTS

• Bachelor’s degree in Business, Communications, Marketing, or a related field.
• Proven experience in growth or business development roles, with a strong focus on the German market.
• Fluency in English, both written and spoken; proficiency in German is highly preferred.
• Proficiency in Mandarin is a significant advantage.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• High numerical sensitivity and strong analytical capabilities.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Creative thinker with a results-oriented mindset and a passion for innovation.
• Strong interpersonal and communication skills, with the ability to work effectively in a multicultural environment.
• A deep understanding of the German market and culture is essential.

• Develop and implement growth strategies tailored to the German market to drive customer acquisition and retention.
• Identify and establish new local acquisition channels to expand our reach within the German market.
• Conduct market research and analyze data specific to Germany to identify growth opportunities and optimize marketing campaigns.
• Lead sales-driven marketing campaigns, using data to monitor progress and ensure overall success. Focus on achieving growth objectives and continually optimizing efforts to meet or surpass targets.
• Collaborate with cross-functional teams, both locally and at headquarters, to align marketing strategies with business goals and ensure consistent messaging.
• Facilitate efficient communication between the German office and headquarters, translating and interpreting materials as needed.
• Build and maintain relationships with key local partners and influencers to enhance brand visibility and growth.
• Stay up to date with the latest trends and best practices in growth marketing and the local market landscape in Germany.