Senior Marketing Manager : Youth

at  Standard Bank

Job Overview
Business Segment: Personal & Private Banking
Location: ZA, undefined, Johannesburg, undefined
Job Type: Full-time
Job Ref ID: 80434466A-0001
Date Posted: 10/24/2024
Job Description
We’re looking for a creative and strategic Senior Youth Marketing Manager to develop and execute marketing campaigns that resonate with young people in partnership with the Youth Segment Team to meet business unit’s objectives. The ideal candidate will have a deep understanding of youth culture, marketing trends, and digital platforms. This role will lead cross-functional teams to drive engagement, brand awareness, and customer acquisition among young audiences.
Qualifications
Degree in Marketing or equivalent
Experience
8-10 years proven track record in converting organisational knowledge and target audience insights into executable communication plans, coupled with the ability to design and oversee the implementation of marketing strategies.
Key Responsibilities
Develop and implement comprehensive youth marketing strategies aligned with business objectives.
Conduct market research and analyze youth trends, preferences, and behaviors.
Lead campaign conceptualization, planning, and execution across digital, social, and experiential channels.
Collaborate with cross-functional teams to ensure cohesive messaging.
Manage budgets, track ROI, and optimize campaign performance.
Identify and partner with influencers, content creators, and youth organizations.
Develop and maintain relationships with key stakeholders (schools, universities, youth groups).
Stay up-to-date with industry trends, technologies, and platform changes.
Additional Information

Please refer the Job description for details