Senior Marketing Product Executive

at  VANRATH

VANRATH are delighted to be assisting a fantastic Manufacturing & Development based company with the recruitment of a Senior Marketing Executive. Fantastic company to work in.
This will be based in the Company’s site in Cookstown - Permanent Role
This company has a fantastic reputation, and they have a beautiful new office.
The role is based on-site Monday - Friday (Early Finish Friday)

RESPONSIBILITIES:

The Senior Brand Executive will play a critical role in developing and executing marketing strategies, enhancing brand visibility, and driving customer engagement. This position requires a dynamic professional with a proven track record in B2B marketing, a solid understanding of the construction industry, and expertise in managing integrated marketing campaigns.

KEY RESPONSIBILITIES:

• Develop and implement the annual brand plan and budgets
• To monitor competitor activity, analyse market trends, interrogate internal sales information and conduct specific market research to inform marketing plans.
• Plan and implement effective product launch strategies. * Plan and co-ordinate ongoing development of brand websites.
• To continue to identify project specific case studies and build the photography and video portfolio.
• To plan, develop and coordinate the implementation of fully integrated marketing campaigns to timescale and within specified budget, including:
  o Creative Development - conceptual idea generation of visual and messaging through to final implementation;
  o Video and CGI - agreeing brief, developing storyboard and script, overseeing production and editing;
  o Technical and Promotional Literature - agreeing brief, organising copy both writing it and sourcing, organising photography, overseeing design, production and distribution;
  o Advertising campaigns - agreeing message, organising and approving design, agreeing placement;
  o Direct Mail - database management, production of mailing materials, organising fulfilment;
  o PR - agreeing campaigns, organising copy, liaising with PR consultant;
  o Events - organising event and exhibition attendance and displays
  o Point of Sale - agreeing format and message, organising and approving design, production and distribution
  o Social Media - agreeing and setting up appropriate social channels, agreeing and organising messaging/content;
  o PPC Campaigns - agree and plan PPC campaigns through the Google network (Google Adword, Google Display and Remarketing);
  o Email marketing - plan and co-ordinate e-alert activity.