Senior Marketing Specialist - Customer Co-Marketing, Index

at  Nasdaq

Implements and monitors marketing strategies to support Nasdaq’s Index Licensing business in collaboration with sales and product teams. Responsibilities are within the Marketing Function as a generalist or in a combination of disciplines.

• Manages the co-marketing relationship with key index licensing clients, evaluating their existing marketing strategies and recommending appropriate Nasdaq co-marketing support.
• Maintains and grows client relationships through reoccurring meetings and written communications.
• Articulates to clients and prospects the value proposition for index licensing and identifies potential cross sell/up sell opportunities to vet with the sales/distribution teams.
• Develops and executes marketing strategies for product promotions and marketing campaigns including presentations, collateral, website content, customer & executive communications, white papers and other thought leadership initiatives, event support and more.
• Designs, develops, publishes and distributes marketing activities and materials such as brochures and audio/visual materials.
• Works with external agencies and vendors as well as internal specialist teams to execute marketing programs.
• Tracks and reports on business results, comparing marketing campaign metrics against plan.
• Education Required: Bachelor’s Degree in Marketing, Communications, English or other relevant experience.
• Experience Required: 8+ years of experience in marketing, strong preference toward financial services experience.
• Strong knowledge of marketing, Office, and analytics tools such as Marketo, Monday.com, Salesforce, Google Analytics, PowerPoint, Excel, Word, etc.
• Strong written and verbal communication skills.
• Strong understanding of marketing strategies and key metrics.

Come as You Are
Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
What We Offer
We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success.
In addition to base salary, Nasdaq offers significant other compensation (annual bonus/commissions and equity), benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

Nasdaq’s programs and rewards are intended to allow our employees to:

• Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
• Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
• Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
• Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
• Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities

For more information, visit
Nasdaq Benefits & Rewards Career page

• Manages the co-marketing relationship with key index licensing clients, evaluating their existing marketing strategies and recommending appropriate Nasdaq co-marketing support.
• Maintains and grows client relationships through reoccurring meetings and written communications.
• Articulates to clients and prospects the value proposition for index licensing and identifies potential cross sell/up sell opportunities to vet with the sales/distribution teams.
• Develops and executes marketing strategies for product promotions and marketing campaigns including presentations, collateral, website content, customer & executive communications, white papers and other thought leadership initiatives, event support and more.
• Designs, develops, publishes and distributes marketing activities and materials such as brochures and audio/visual materials.
• Works with external agencies and vendors as well as internal specialist teams to execute marketing programs.
• Tracks and reports on business results, comparing marketing campaign metrics against plan.
• Education Required: Bachelor’s Degree in Marketing, Communications, English or other relevant experience.
• Experience Required: 8+ years of experience in marketing, strong preference toward financial services experience.
• Strong knowledge of marketing, Office, and analytics tools such as Marketo, Monday.com, Salesforce, Google Analytics, PowerPoint, Excel, Word, etc.
• Strong written and verbal communication skills.
• Strong understanding of marketing strategies and key metrics