Senior Marketing Specialist - Franchise

at  Enterprise Mobility

OVERVIEW

We are excited to announce a new opportunity for a Senior Marketing Specialist to join our Team at Enterprise Mobility’ European Head Office in Egham, Surrey.
We’re Enterprise Mobility. A family-owned, world-class portfolio of brands that in the UK includes household names such as Enterprise Rent-A-Car. A Times Top 100 Graduate Employer, we’ve grown from a pioneering idea over 65-years ago, to the global mobility leader we are today. With a $35 billion turnover, nearly 90,000 team members and over 2.3 million vehicles across 95 countries, we’re here to advance the world, one journey at a time. Imagine what we could do for your career?
What is certain is that we encourage all of our employees to be the best they can be, and diversity is a priority in all areas of our business. We have been included in The Times list of Top 50 Employers for Women for seventeen years, as well as Stonewall’s index of Top 100 employers for LGBT inclusion in the workplace. We have also been recognised as a Disability Confident Leader, currently rank tenth in the Social Mobility Employer Index as well as being named a Race Equality Responsible Business Champion by BITC.
Enterprise Mobility is also still family-owned – our CEO Chrissy Taylor is the third generation of the Taylor family to run the company. This allows us to look forward even more confidently to the future, providing the stability we need to pursue the long-term good for our business, our employees and our customers, even in these challenging times.
We are pleased to announce we are now accepting applications for a Senior Specialist in Franchise Marketing. This role will be targeted to deliver value to our current and growing base of EMEA franchise partners, stretching from Denmark to South Africa and including more than 48 nations in between.
The Senior Specialist Franchise will need to work with multiple markets and partners, developing marketing plans and activities, delivering marketing assets and content in service of growing the Enterprise Mobility brands domestically within individual markets. This will be a challenging role in that the successful candidate will need to collaborate not only with multiple partners but also with many internal departments to get things done.
Ultimately success will be won by helping to establish, and grow the EM brands across the EMEA region, and contributing to the overall success of each partner business.

QUALIFICATIONS

Further competencies required:

• Builds strong long-term relationships with people at all levels
• Focuses on accomplishing and achieving positive results
• Works well with a diverse group of individuals
• Maintains a steady and positive attitude in challenging situations
• Schedules and plans for short-term and long-term tasks and goals
• Effectively communicates both verbally and in writing
• Ability to prioritise tasks and workload in order to meet deadlines
• Proactive and able to work autonomously

RESPONSIBILITIES:

• Build effective relationships with our Franchise partners to support them with local marketing initiatives to help them profitably grow the EM brands. This includes, but isn’t limited to digital, website, social and print media, sales collateral, email, sponsorship activation, assisting with PR, special events, and various promotions.
• Manage aspects of local marketing delivery utilizing expertise from the wider marketing team. Work with internal marketing teams to facilitate the execution of the plans across digital, experiential and Above The Line, and measure impact against pre-defined KPIs
• Work with the franchise partners and the Digital Product Team to ensure that partners websites not only meet EHI standards and requirements but also incorporate best practices and learnings from other sites. This will also include managing the roll out of further sites across the franchise network
• Be responsible for ensuring the creative needs of the partners is met through management of marketing messaging and templates for the partners to be able to utilise.
• Manage key multiple market activations and projects funded by the marketing fund for activation across the network… these could be awareness and consideration marketing campaigns supporting lines of business spanning B2B or B2C.
• Provide stakeholders with local performance and budget updates including marketing fund expenditure
• Manage project timing and budgets of local projects
• Seek out new opportunities and play a supportive role in the development and execution of them
• Continuously work to upgrade knowledge and skills through available reading, courses and seminars
• Provide monthly status on key initiatives; measures and report progress