Senior Marketing Specialist

at  UniversalRobots

SENIOR MARKETING SPECIALIST /资深市场专员

Basic Responsibilities

基本职责

• Develop annual marketing event strategies and corresponding budgets in alignment with company goals and market needs.

根据公司战略和市场需求，制定年度市场活动计划，并编制相应预算。

• Plan, organize, and execute various marketing activities, including but not limited to exhibitions, new product launches, technical seminars, customer days, distributor conferences.

策划、组织并实施各类市场活动，包括但不限于展会、新品发布会、技术交流会、客户日、经销商大会等。

• Manage the event budget, ensuring costs are controlled within the budget limits.

管理市场活动预算，确保活动成本控制在预算范围内。

• Take full responsibility for end-to-end project management of events, including pre-event preparation, on-site coordination and execution, and post-event review and recap. Strictly control the progress of activity, coordinate internal and external resources, efficiently advance project execution, and ensure activities are completed on time and with high quality. Push forward project progression efficiently, and ensure timely, high-quality execution of activities.

全面负责活动的端到端项目管理，包括前期筹备、现场统筹与执行、以及事后总结与复盘。严格把控各项活动进度，协调内外部资源，高效推进项目执行，确保按时保质完成活动。

• Design and produce marketing materials for events, managing the quality and timing of material delivery.

负责各项活动物料的设计和制作，管理物料交付质量和时间。

• Track key event metrics, evaluate the effectiveness and return on investment (ROI) of each event. Summarize experiences and lessons learned from events, and promptly adjust event strategies. Write detailed event summary reports, continuously optimize strategies and execution plans to improve event quality.

Please refer the Job description for details