Senior Marketing Strategist

at  FFUN Group

SENIOR MARKETING STRATEGIST, FULL-TIME

Job Location: Saskatoon, SK
We’re looking for someone awesome who is a total people person. Online savvy, super organized, and can appreciate that no two days will ever be the same! If this sounds like you, we need to chat about becoming the Senior Marketing Strategist for Village Auto Group within the FFUN Group. Coming with a robust and extensive marketing background; we’ll need you to love daily challenges and keep our marketing team and vendors on track, promoting our incredible company. Don’t worry about automotive experience; you’ll learn along the way.
At FFUN, it’s all about having fun while providing amazing career advancement opportunities. As the Senior Marketing Specialist, you’ll get incredible exposure to all facets of the marketing world through numerous business units within Saskatoon.

• Develop and implement comprehensive marketing plans to drive business growth and achieve sales goals.
• Lead the creation, execution, and optimization of marketing campaigns across various channels (digital, print, social media, etc.) across multiple stores through strategic timing, template design, call-to-action and engaging content.
• Drive lead generation strategies through inbound and outbound marketing efforts. Track, analyze and measure marketing campaigns, filling the funnel with leads and sharing insight through reports on ROI.
• Oversee digital marketing efforts, including SEO/SEM, PPC campaigns, social media marketing, and email marketing.
• Project management of content and imagery updates for our digital platforms and websites, traditional mediums and in-store campaigns.
• Stay on top of all the thank you’s from our 5-star reviews using our reputation management system.
• Contribute to our community investment program, FFUN Spirit, through event coordination and idea generation.
• Evaluate and implement communication strategies and programs.
• Oversee the preparation of public written material.
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers.
• Conduct comparative research on marketing strategies for industrial and commercial products.
• Assist in the preparation of brochures, reports, newsletters and other material.
• Gather, research and prepare communications material.
• Design market research questionnaires.
• Develop portfolio of marketing materials.
• Conduct online marketing, E-commerce and Website promotions.