Senior Media Advisor

at  Victorian Aboriginal Legal Service

Salary Offering: VALS E 1.1 – 1.4 - $89691.06 - $94754.39(full-time equivalent) per annum plus 11.5% Superannuation

Additional Benefits:

• 17.5% Leave Loading
• 5 extra days special leave
• Hybrid working
• Salary packaging is available via Maxxia

Office Locations: 273, High Street Preston Victoria 3072.
This role is full-time fixed term until 30th of June 2025 (renewal subject to ongoing funding for new financial year in July 2025)
Application ends on 7th February 2025.

KEY PERFORMANCE INDICATORS, DUTIES & RESPONSIBILITY

• Provide expert media advice to the CEO and senior leaders
• Develop and deliver VALS’ media strategy that is informed by VALS’ policy platform and community needs
• Write, review and pitch compelling and newsworthy content (including media releases and opinion pieces) for a range of broadcast, print and digital communications platforms, to promote VALS’ policy priorities and positions, VALS’ activities and articles that positively represent Aboriginal and/or Torres Strait Islander peoples and stories in a strengths-based approach
• Help ensure that VALS spokespeople are sufficiently equipped and prepared for media work and interviews
• Monitor media and any issues relevant to VALS, and provide regular reporting on trends and recommend appropriate courses of action where necessary to VALS senior leadership
• Respond to media requests with an appropriate course of action and support
• Develop and maintain relationships with broad network journalists and other members of the media
• Develop and maintain relationships with stakeholders, particularly in the legal and Aboriginal Community Controlled sectors, and identify opportunities to work collaboratively
• Work in collaboration with all sections of VALS to identify key priority areas and to formulate key messages
• Support the coordination of VALS’ online presence across social platforms as required
• Support the development of VALS’ social media content, as required
• Support the work of the Communications Team Leader, as required
• Ability to travel across Victoria to work on local media opportunities
• As directed, undertake other duties which are incidental and peripheral to the main tasks, provided that such duties are reasonably within the employee’s skills, competence and training

Internal Obligations

• Commitment to VALS’s strategic plan.
• Attend and actively contribute at team and working group meetings.
• Mentor and support other members of the Policy, Communications and Strategy team.
• Undertake other duties & responsibilities within the scope of the role as directed.

PERSONAL ACCOUNTABILITY

• Compliance with all VALS Values, code of conduct, policies and procedures and relevant government legislation and standards where relevant.
• Demonstrate a commitment to the principles of social justice and aim to ensure every individual is treated with dignity and respect regardless of their background, ability, ethnicity, gender identity, sexual orientation or religion
• Ensure appropriate use of resources
• Actively participate in initiatives to maintain, build upon and promote a positive and collaborative workplace.
• Take reasonable care for your own health & safety, and health and safety of others (to extent required)
• Promptly respond to and report health and safety hazards, incidents and near misses to management.
• Attend mandatory training sessions (I.e. equal employment opportunity, health and safety, cultural safety) and mandatory training specific to position.