Senior Media Planner

at  Fingerpaint Marketing

As a Senior Media Planner at Fingerpaint, you will play a crucial role in shaping and executing media strategies that align with our clients’ goals and objectives. Your primary responsibilities will include developing comprehensive media plans, managing cross-channel campaigns, and leveraging insights to optimize performance. You will be the main point of contact for internal teams and external partners, ensuring seamless communication and execution of media initiatives. Your expertise in both traditional and digital media will drive innovative solutions that engage target audiences effectively. Additionally, you will mentor and guide junior team members, fostering a collaborative environment that encourages growth and creativity.
This unique opportunity at a full-service agency allows strategic thinkers to work inside the creative process to help shape the optimal campaign. This role requires a deep understanding of the pharmaceutical and health & wellness sectors, and the ability to navigate a fast-paced, dynamic environment to deliver exceptional results for our clients.

Duties and Responsibilities:

• Demonstrates knowledge of client strategy and goals and is responsible for mapping media objectives to tactical executions through planning, creative strategy, campaign management, and ongoing optimizations.
• Conduct audience research using first- and third-party research tools to understand audience consumption habits and preferences, and leverage knowledge of the vendor landscape to identify channels that will reach and engage the target audience.
• Oversees and manages the planning process inclusive of developing cross-channel request for proposals (RFPs), evaluating proposals for completion, accuracy, and relevance, and conducting partner rate and added-value negotiations to maximize efficiencies. Presents media plan recommendations to client teams.
• Oversees trafficking, site tagging, pixeling, and performs quality assurance for all ad placements in-market
• Ensures accuracy of plan details, media buy authorization, and insertion orders within buying tools and budget trackers
• Acts as day-to-day point-of-contact both internally and externally, serving as the main POC for media projects relating to plan oversight, campaign management, creative development, and ad hoc requests.
• Collaborates with reporting and analytics teams; responsible for the development of reporting insights, such as campaign trending and metrics; assists in performance campaign analysis; identifies optimization opportunities.
• Well-versed in the vendor landscape, contributes to agency point-of-views (POVs), builds and maintains strong relationship with vendor partners, and keeps abreast of the latest offerings in the pharmaceutical marketing and digital media space to advance clients, internal teams, and direct reports.
• Oversees the work of an Associate Media Planner by owning status documents and deliverables, ensuring tasks are completed, and setting and managing career progression goals.

Job Requirements:

• Minimum of 4 years of media planning and buying experience within the pharmaceutical industry across HCP and DTC required.
• Expert understanding of media buying and planning, including a strong knowledge of the vendor landscape for both traditional and digital and across tactics (e.g., programmatic, endemic, EHR, point-of-care) to help develop consideration set for planning and new opportunities for clients.
• Understands media principles, channel strategies, targeting nuances, and partners in the pharmaceutical space, and continues to learn and apply strategies
• Ability to translate campaign metrics into actionable insights and optimizations
• Ability to operate individually and as part of a larger team.
• Accustomed to working in a fast-paced collaborative environment and manage multiple projects effectively to deliver high-quality work.
• Exceptional critical thinking and problem-solving abilities.
• Highly proficient in Microsoft Office, including Excel, PowerPoint, and specific industry tools and technology (e.g., CM360, Mediaocean).
• Experience leveraging third-party research (e.g., Kantar) to inform media recommendations.
• Advanced competency in media math, negotiations, publisher terms and conditions, and performance reports.
• Bachelor’s degree or higher.

• Demonstrates knowledge of client strategy and goals and is responsible for mapping media objectives to tactical executions through planning, creative strategy, campaign management, and ongoing optimizations.
• Conduct audience research using first- and third-party research tools to understand audience consumption habits and preferences, and leverage knowledge of the vendor landscape to identify channels that will reach and engage the target audience.
• Oversees and manages the planning process inclusive of developing cross-channel request for proposals (RFPs), evaluating proposals for completion, accuracy, and relevance, and conducting partner rate and added-value negotiations to maximize efficiencies. Presents media plan recommendations to client teams.
• Oversees trafficking, site tagging, pixeling, and performs quality assurance for all ad placements in-market
• Ensures accuracy of plan details, media buy authorization, and insertion orders within buying tools and budget trackers
• Acts as day-to-day point-of-contact both internally and externally, serving as the main POC for media projects relating to plan oversight, campaign management, creative development, and ad hoc requests.
• Collaborates with reporting and analytics teams; responsible for the development of reporting insights, such as campaign trending and metrics; assists in performance campaign analysis; identifies optimization opportunities.
• Well-versed in the vendor landscape, contributes to agency point-of-views (POVs), builds and maintains strong relationship with vendor partners, and keeps abreast of the latest offerings in the pharmaceutical marketing and digital media space to advance clients, internal teams, and direct reports.
• Oversees the work of an Associate Media Planner by owning status documents and deliverables, ensuring tasks are completed, and setting and managing career progression goals